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Don't Disturb Your Circadian Rhythm This Black Friday 'Sleep In, Nap Later,' says Specialty Sleep Association

Friday, November 14, 2008 General News J E 4
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NEW YORK, Nov. 13 Are you one of those shoppers who wake up at 4am on Black Friday? Not this year, stresses the non-profit Specialty Sleep Association (SSA).



"It is important not to disturb your circadian rhythm and to maintain your regular sleep schedule," notes Dale Read, President, SSA. "The body operates better on a good night's sleep which is why specialty sleep stores are not opening at the crack of dawn the day after Thanksgiving."



SSA retailers nationwide have an alternative to that early wake-up time on Black Friday. Sleep in. When shopping, stop into SSA member locations and take a nap. Revitalize your energy level by "test resting" today's latest specialty sleep bedding, including memory foam, latex rubber, air, flotation, gel, adjustable, futons and convertible beds, as well as natural and organic beds made from soy, bamboo, wool and 100-percent cotton.



Research has shown that you can make yourself more alert and improve cognitive functioning with a nap. Midday sleep, or a 'power nap', can result in reduced stress and better overall health.



As Black Friday approaches, forecasts show that consumers will spend less due to an uncertain financial future. With a little research, however, savvy shoppers can find great deals on home goods/accessories that used to cost more. According to Read, "The bedding industry realizes that when consumers reduced big-ticket purchases such as deluxe mattress sets, they shifted their focus to higher-value accessories that offer greater performance for the dollar. Top-of-bed goods that were in the past considered luxury purchases, such as $100 specialty pillows or $300 mattress toppers and all-natural comforters, are now an affordable means to increase comfort in the place where you spend the most time --- your bedroom."



SSA nap centers will be available at retailers including: Ergo Custom Comfort, Irvine, CA; The Bedroom Store, Maryland Heights/St. Louis, MO; Odds 'N Ends Waterbeds, Richmond, CA; Pacific Waterbed Company, San Jose, CA; Southern Waterbeds, Athens, GA; Al Sedgefield's Discount World of Sleep, Greensboro, NC; Crazy Larry's, Evansville, IN; Aardvark Furniture, Lafayette, IN; and, 1-800 Mattress stores nationwide.



Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit advocacy and education association of retailers, manufacturers and suppliers who develop, manufacture, market and sell innovative, new technology mattress and bedding. Visit www.sleepinformation.org.



For interviews with the SSA, contact Andrea Pass, apass@scompr.com, 201-498-1600.



SOURCE Specialty Sleep Association
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