Don Fox of Firehouse Subs Joins Treehouse Health Board of Managers

Wednesday, May 31, 2017 General News
Email Print This Page Comment bookmark
Font : A-A+

Emerging Eye Health Brand to Leverage Franchise Expertise

BOULDER, Colo., May 31, 2017 /PRNewswire/ -- Treehouse Health, LLC, the country's first eye care company focused exclusively

on treating myopia in children, has appointed Don Fox to its Board of Managers in preparation for expansion. Don is Chief Executive Officer of Firehouse of America, LLC, where he leads the strategic growth of Firehouse Subs, one of America's leading fast casual restaurant brands. He also serves as its chief spokesperson, sits on various boards of influence in the restaurant community, and is a respected speaker, commentator and published author. Under Don's leadership, Firehouse Subs has grown from 65 restaurants to more than 1,050 restaurants and is consistently recognized as one of the best franchises in the country.

"We are thrilled to have attracted a highly-respected executive with extensive multi-unit retail experience to our Board," said Matt Oerding, Co-founder of Treehouse Health. "Don's experience will be incredibly valuable to our team as we expand our model into other markets."

"I'm excited to be a part of something really important, giving children better vision for life," says Fox. "The work done at Treehouse Eyes changes the way myopia is treated, and provides a critically needed service for parents worried about their children's vision and eye health."

Dr. Gary Gerber, Co-founder of Treehouse Health, added, "This is an exciting time as we look to grow Treehouse Eyes. Over 10 million U.S. children are myopic today, and this is growing rapidly as children spend less time outdoors and more time reading and on devices. We've already got world class clinical advisors, and Don's addition to our board is a perfect complement to that team. Adding Don to our Board helps us to strategically consider the best way to expand our model and address this large and underserved market."

About Treehouse Health

Treehouse Health was formed to provide an innovative service model to address the growing issue of childhood myopia. Initial reaction to the first Treehouse Eyes centers in metro Washington D.C. has been extremely positive, as the company has educated parents about the opportunity to treat their children's myopia vs. just getting stronger glasses every year. The company plans to expand later in 2017 and add more centers throughout the U.S. to address this critically important problem. To learn more, visit


To view the original version on PR Newswire, visit:

SOURCE Treehouse Health

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
I agree to the terms and conditions

News A - Z


News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor

Press Release Category

Press Release Archive

Stay Connected

  • Available on the Android Market
  • Available on the App Store