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Dole Invites Consumers to Show Their Wild Side!

Thursday, September 20, 2007 General News J E 4
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WESTLAKE VILLAGE, Calif., Sept. 19 A blast of nutrition inevery bite! Dole Packaged Foods, LLC today announces the introduction ofDOLE(R) Wildly Nutritious(TM) Signature Blends-unique combinations ofall-natural frozen fruit specifically formulated with health and nutritiontop-of-mind. Highlighting selections enriched with antioxidants and immunityhealth components, DOLE Wildly Nutritious Signature Blends incorporatenutritional research findings and create combinations that appeal to thepalate, and the heart.

DOLE Wildly Nutritious Signature Blends are available in three uniquevarieties: Mixed Berry Antioxidant Blend, Heart Healthy Mixed Fruit andImmunity Blend Tropical Fruit. The Antioxidant Blend features a colorfulcombination of the finest berries, including strawberries, raspberries,blueberries and Marion blackberries. When combined, these berries providedouble the industry standard level of antioxidants, an essential ingredientgeared to help neutralize free radicals and stimulate the body's owndetoxification system. The Heart Healthy Blend features a sweet blend ofstrawberries, pineapple, mango, peaches and honeydew packed with essentialvitamins and nutrients including vitamin C, fiber and potassium that helpmaintain a healthy heart. The Immunity Blend offers a refreshing and uniquetropical twist with pineapple, mango, strawberries, papaya and golden kiwienriched with vitamin A and vitamin C that help maintain a healthy immunesystem. Together, these three new additions to the DOLE frozen-fruitportfolio compliment the brand's already existing suite of colorfulantioxidant-rich berries and tropical blends.

As with all DOLE frozen fruit, DOLE Wildly Nutritious Signature Blendscontain 100% natural fruit that is individually flash frozen at its peak ofripeness. They are washed and ready to eat with the natural goodness andnutrition benefits of fresh fruit.

"Today's consumers seek healthy-eating solutions that are easilyobtained," says Javier Idrovo, President of DOLE Packaged Foods. "Frozenfruit is a perfect choice for busy, on-the-go American families looking forgreat tasting, nutritious food. DOLE Wildly Nutritious Signature Blendsdeliver on the promise of bringing healthy, convenient options to supermarketfreezer aisles."

According to Paul Panza, Dole Packaged Foods Senior Business Manager forFrozen Fruit, combining frozen fruits into blends for unique, targetednutrition benefits is an innovative idea for the frozen fruit case. "Frozenproduce is getting more attention as government and private organizations heatup their efforts to encourage Americans to eat more fruits and vegetables.Dole has taken on this hot-issue by embracing it with the formulation offrozen fruit blends that make sense. Each individual fruit has its owncompelling nutrition story, but when combined into specific blends, theybecome nutrition powerhouses. Whether you're trying to boost your immunesystem, increase antioxidant levels or include heart-healthy foods in yourdiet, DOLE Wildly Nutritious Signature Blends help consumers meet their dailyfruit nutrition goals."

DOLE Wildly Nutritious Signature Blends are available in the freezer aisleat supermarkets nationwide with an MSRP of $2.89 to $3.29.

About Dole

Dole Food Company, Inc., with 2006 revenues of $6.2 billion, is theworld's largest producer and marketer of high-quality fresh fruit, freshvegetables and fresh-cut flowers. Dole markets a growing line of packagedfoods and frozen fruit and is a produce industry leader in nutrition educationand research. For more on Dole Food Company, visit dole.com.

DOLE and Wildly Nutritious are trademarks of Dole Food Company, Inc.

SOURCE Dole Packaged Foods, LLC
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