Do You Know 48 'KHANTESTANTS' That Can Lose 1087 Pounds in 90 Days? We Do.
DALLAS, May 26, 2011 /PRNewswire/ -- Genghis Grill – The Mongolian Stir Fry, has proven that 48 'khantestants' can lose 1087 lbs in 90 days. This past February, Genghis Grill's healthy-influenced campaign, Health Kwest, challenged the chosen khantestants to achieve a healthier lifestyle by eating free Genghis Grill for 90 days. Medical City Hospital in Dallas provided nutritional and exercise tips while Quest Diagnostics tracked their weight loss. The Health Kwest winner would win $10,000 based on the most percentage of weight loss, most online votes and how many social media posts they recorded.
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The Health Kwest winner is Brandon Sanders from Genghis Grill in Murfreesboro, TN. Sanders lost 60 lbs. (lost 24.4% of his body weight), received over 1,000 online votes and had over 600 social posts throughout the campaign.
"Eating at Genghis Grill every day and calculating the nutritional value through their website helped me continue making better choices when eating out. Since Health Kwest ended, it's been nearly impossible to find restaurants that provide such a variety of healthy options. I have put a lot of effort into losing 60 pounds, there's no way I will gain it back," Sanders said.
Health Kwest proved a complete success in branding Genghis Grill's healthy aspect. The campaign generated over 2,600 blog posts, 100+ YouTube videos, 100+ Flikr Photos, gained over 15,000 new fans and followers on Facebook and Twitter and added over 5,000 new fans to their Khan's Klub loyalty program.
"This wasn't a diet; it was truly a life style change and I feel the impact both physically, emotionally and financially. I'm excited for my new life," Sanders said.
Genghis Grill – The Mongolian Stir Fry, is well-known for its fresh, hot and healthy food, and for its style of fun service. It offers a heart healthy dining option along with an array of recipes to choose from KHAN'S KITCHEN where one can "build your own bowl" from over 70 fresh, healthy ingredients.
The first Genghis Grill opened in 1998 in Dallas, TX. Genghis Grill has been ranked #2 on the Fast Casual Top 100 Movers and Shakers, ranked #6 on the Future 50 list by Restaurant Business magazine, listed in the Inc. 5000 Fastest Growing Private Companies and listed in the Franchise 500 in Entrepreneur Magazine.
Media Contact:Chiara Granado, Marketing CoordinatorGenghis Grill – The Mongolian Stir FryChiara@genghisgrill.com214.382.0049
SOURCE Genghis Grill - The Mongolian Stir Fry