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Dip Your Diet in Chocolate ... Introducing New Skinny Dippers!

Wednesday, February 13, 2008 General News
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OAKLAND, Calif., Feb. 12 Dive in! The newest addition toThe Skinny Cow(R) brand urges dieters everywhere to release their inhibitionsand "dip" into new Skinny Dippers.
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Weighing in at just 80 calories per pop, the perfectly-portionedchocolate-dipped ice cream snacks are available in rich vanilla, creamycaramel and refreshing mint flavors. Skinny Dippers contain no trans fats andonly 3 grams of fat, making them a great option for guilt-free indulgence as aday-time snack, after-dinner delight or midnight rendezvous with your freezer.
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This new treat joins an extensive portfolio of The Skinny Cow frozensnacks, including seven flavors of ice cream sandwiches, three ice cream conesand two ice cream bars catering to consumers' low fat needs. Unlike other"better for you" ice cream alternatives, The Skinny Cow frozen snacks don'tskimp on flavor options and turn low fat ice cream skeptics into avidenthusiasts with such delicacies as the Mint Fudge Ice Cream Cone and theChocolate Peanut Butter Ice Cream Sandwich.

"This new addition brings about another change in the tides to the overall'better for you' ice cream category. With nearly one-third of Americans on adiet, The Skinny Cow brand is thrilled to offer another great-tasting, funsnack option for dieters," said Diane McIntyre, senior PR manager, Dreyer'sGrand Ice Cream.

Fans of Skinny can register for her newsletter on her website,http://www.gettheskinny.com, which offers readers the chance to Get theSkinny(TM) on life, liberty and the pursuit of happiness, as it relates to icecream, of course. Also, website visitors can download fun freebies, such asiron-ons for T-shirts featuring some of Skinny's favorite quips including:"Don't put rich and skinny on a pedestal. Put them in your freezer," and"All's well that ends with dessert."

New Skinny Dippers from The Skinny Cow brand will be available nationwidein April 2008 with a suggested retail price of $4.99. For additional productor nutritional information, visit http://www.gettheskinny.com.

All trademarks are owned by Societe des Produits Nestle S.A., Vevey,Switzerland.

SOURCE The Skinny Cow
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