NEW YORK, March 15 LIERAC Paris skincare is a pioneer in the prevention and treatment of stretch marks. Since 1975, PHYTOLASTIL products have proven their effectiveness through 11 clinical studies on over 500 women.
Stretch marks are scars that develop during periods of hormonal changes such as puberty, pregnancy or weight gain. Under the affect of hormones, the fibroblasts (i.e. the cells responsible for our skin's architecture which produce the collagen and elastin fibers) undergo a state of imbalance that leads to the atrophy of collagen and elastin fibers. As a consequence, the skin becomes thinner. Small, parallel striations, pale pink to purplish pink in color, begin to line the surface: this is known as stretch marks.
According to the book Stretch Marks, From Their Clinical Aspects to Their Treatment, written by Dr. Nina Roos and Dr. Anny Cohen-Letessier, stretch marks are extremely common and develop before the age of 50. They affect more than 40-50% of the young population, mainly Caucasians, essentially female (60-80% of women compared to 10-30% of men.) They mainly develop during puberty, with a variable overall incidence depending on the series: from 25-35% up to 70% of girls and 40% of boys. Concerning pregnant women, according to the authors, 50-90% of primiparae will develop stretch marks as of the 6th month of pregnancy on the stomach, the breasts, or hips.
PHYTOLASTIL uses the phytotherapic synergy of alchemilla, ivy and horsetail to prevent and reduce the appearance of stretch marks. This synergy, rich in flavonoids and tannoids, works directly on the fibroblasts to restore its synthesis.
LIERAC offers 2 specific formulas:
LIERAC Botanical Synergy of Alchemilla, Ivy and Horsetail (35% concentration in GEL, 80% concentration in SOLUTION) rich in flavonoids and tannins to a smooth, tighten and firm the skin.
Results typically become visible around the 20th day of treatment. Stretch marks will tend to regain natural pigmentation of the surrounding skin areas, becoming less noticeable.
Phytolastil Gel and Solution are available ($33/$39) at select European Skincare Centers at CVS/pharmacy, Duane Reade and Longs Drugs. www.beauty.com www.cvs.com www.skinstore.com www.lierac-usa.com 877-5-LIERAC
ABOUT LIERAC PARIS
Lierac Paris is manufactured and distributed by Ales Group, USA, a subsidiary of Ales Groupe, headquartered in Bezons, France. Founded by Dr. Cariel, a French physician specializing in corrective cosmetic medicine, Lierac Laboratories have been pioneers in skin repair and correction-oriented phyto-cosmetics since 1975. All Lierac Paris products are formulated to deliver effectiveness, safety and pleasure of use. Incorporating leading-edge technologies, Lierac Paris products derive their effectiveness from the field of phyto-therapy, using the most active resources of plants combined with the latest innovations in biotechnology. For more information or to find a local retailer, 877.5.LIERAC www.lierac-usa.com twitter @lieracskincare
Phytolastil Gel: Preventative care Phytolastil Solution: Intense treatment for existing stretch marks
SOURCE Lierac Paris