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Dextrys Signs Agreement With Avid Technology to Establish a Global Engineering Center in China

Wednesday, October 15, 2008 General News J E 4
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WAKEFIELD, Mass., Oct. 14 Dextrys, a premierUS-based China outsourcing firm delivering Product Engineering and ApplicationServices, is working with Avid Technology, Inc. (Nasdaq: AVID) to provide thecompany with product engineering services from China. By leveraging itsclient facing front-end in the United States in conjunction with itsworld-class engineering talent in China, Dextrys is delivering productdevelopment, enhancement, testing, and localization services to Avid as itseeks new market opportunities. The agreement increases Avid's overallengineering output capacity, flexibility and operational efficiency.

"With multiple worldwide business locations already established in the US,the UK, Germany, Canada and England, we chose Dextrys to expand our productengineering capabilities and assist in establishing our presence in newmarkets such as China," said Gary Greenfield, CEO of Avid Technology."Dextrys' China development facilities are excellent, and their local U.S.presence enables them to work with us on-site to proficiently manage criticalengineering projects which will help us achieve faster time-to-market."

China is rapidly becoming a top destination for offshore softwaredevelopment facilities due to its high-quality labor force, establishedinfrastructure, attractive pricing, low turnover, controlled inflation andincredible market potential. Like other companies that partner with Dextrys,Avid recognizes China as a significant new market and offshoring destination.

According to Gartner research, "The key elements driving interest includeChina's large resource pool, relative cost structure, solid infrastructureand, of late, increased central government support for the nascent outsourcingindustry." Moreover, "China is a market worth investing in for the longerterm, because it is the only other country that can match (or even exceed)India in terms of the number of graduates produced."(1)

"Avid has long demonstrated that it is an innovative market leader inproviding integrated digital media creation tools," said Brian Keane, CEO ofDextrys. "We are honored to partner with Avid on this strategic initiative."

About Dextrys

Dextrys is a US-based China outsourcing firm delivering ProductEngineering and Application Services. Dextrys combines 20 years of UStechnology project management and consulting experience with a world-classengineering presence in China. Dextrys clients operating in business marketssuch as financial services, high tech and healthcare gain localaccountability, rich domain experience and high-quality outsourced developmentcapabilities at substantial cost savings. With more than 1,000 employeesacross Boston, San Francisco, Atlanta, Shanghai, Beijing, Hong Kong, andSuzhou, China, Dextrys is "making China easy." For more information, visithttp://www.dextrys.com.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation,gaming and broadcast professionals -- as well as for home audio and videoenthusiasts. Avid professional and consumer brands include Avid(R),Digidesign(R), M-Audio(R), Pinnacle Systems(R), Sibelius(R), Softimage(R) andSundance Digital(R). The vast majority of primetime television shows, featurefilms, commercials and chart-topping music hits are made using one or moreAvid products. Whether used by seasoned professionals or beginning students,Avid's products and services enable customers to work more efficiently,productively and creatively. For more information about the company'saward-winning products and services, visit http://www.avid.com.

Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage, andSundance Digital are trademarks or registered trademarks of Avid Technology,Inc. or its subsidiaries in the United States and/or other countries. Allother trademarks contained herein are the property of their respective owners.

(1) Analysis of China as an Offshore Services Location; Author: Partha

Iyengar, et al., 30 November 2007

SOURCE Dextrys
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