CHAPEL HILL, N.C., June 3 The medical affairs function hasalways been an important support function at pharmaceutical companies. Withmajor responsibilities to provide customers with medical and scientificinformation and education, the medical affairs function enhances the effortsof Sales and Marketing to accelerate product and business growth. Furthermore,medical affairs complements the work of Research & Development by maximizingproducts' total value through continued clinical studies, outcomes researchand disease management programs.
The white paper on Roles and Responsibilities: Medical Affairs GrowthStrategy highlights findings from a larger research effort undertaken by BestPractices LLC, to benchmark the organization and structure of medical affairsdepartment at top pharmaceutical companies.
Best Practices, LLC's white paper "Developing the High-Performance MedicalAffairs Function: Study Excerpt" is now available athttp://www.best-in-class.com/cr210.htm
For more information on how Best Practices LLC, can work together toanswer your pressing medical affairs business questions, visitwww.best-in-class.com or contact Cameron Tew (919) 403-0251, ext. 246,[email protected]
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a research and consulting firm that conducts workbased on the principle that organizations can chart a course to superioreconomic performance by studying the best business practices, operatingtactics and winning strategies of world-class companies. For more information,call (919) 403-0251 or visit www.best-in-class.com .
SOURCE Best Practices, LLC