Developing CI Insights That Senior Leaders Need to Make Great Decisions

Saturday, August 18, 2007 General News J E 4
CHAPEL HILL, N.C., Aug. 16 The best competitiveintelligence (CI) develops insights that enable senior leaders to make greatforward-looking decisions. Field research from Best Practices(R), LLC revealsthe CI tools, techniques and process insights that permit high-performing CIprofessionals to turn mountains of data into insights that drive businessstrategy at brand and corporate levels.

So how are others achieving these tasks and what are the best practicesand lessons they have learned? The Competitive Intelligence Research Bundlein the Best Practices Database highlights the information collection tactics,analytical tools, and archiving processes that will reinvigorate yourcompetitive intelligence function. In addition, the bundle offers blinded casestudies of 16 CI groups, their success stories, and lessons learned. Todownload a complimentary 8-slide look into this benchmarking study bundle,visit Key findings in this studyinclude:

The findings from this bundle were drawn from the extensive surveys andinterviews conducted with leading Fortune 500 companies such as: Pfizer; 3MPharmaceuticals; Merck; Progress Energy; GlaxoSmithKline; WyethPharmaceuticals; Kodak; Roche; SAS; Eli Lilly and Company; Amgen; AstraZenecaPharmaceuticals; Proctor & Gamble; Abbott Laboratories; IBM.

To see the entire 55 page Research Bundle, please click here or paste thefollowing into your browser: Toaccess additional findings on competitive intelligence and other topics ofinterest, consider a membership with the Best Practice Database, an onlineresource containing more than $35 million in proprietary research conducted onbehalf of executives from Fortune 500 companies. You can use this tool toquickly identify best practices and metrics in the areas most important to youand your company. Do your own search as a visitor, see recent research in ournewsletters, and learn more about membership access options at

If you want to learn more about the above benchmarking research or any ofour other studies, please contact me at (919) 767-9182


Best Practices, LLC, conducts work based on the simple yet profoundprinciple that organizations can chart a course to superior economicperformance by studying the best business practices, operating tactics andwinning strategies of world-class companies. For more than 10 years, ourhighly credentialed research staff has conducted primary research exclusivelyfor our Fortune 500 client base.-- Competitive Landscapes and Scenario Development tools produce 30% higher impact among CI users than other tools, such as Comparative Matrix Development or Drivers of Change tools. -- SWOT Analysis and Competitor Profiling are rated three times more effective by CI professionals than simulations and conjoint analysis. -- Insights into which tools (Science Mapping, Conference Intelligence, etc) work best for "offensive" CI - and which tools (Competitive Landscapes and Trend Analysis) work best for Defensive CI. With this study you can: -- Learn how high-performing CI groups integrate the sales force into the competitive intelligence communication process to transmit information learned from the customers. -- Examine how some leading CI organizations automate competitive intelligence collection methods to optimize resources.

SOURCE Best Practices, LLC


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