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Despite Tough Economic Times, Corporations Support Non-Profit Breastcancer.org

Thursday, October 23, 2008 General News
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Vital support ensures continuity of services to those affected by breast cancer



PHILADELPHIA, Oct. 21 /PRNewswire-USNewswire/ -- Corporations across America are continuing good corporate citizenship -- even in the face of ever-increasing economic challenges. And, for non-profit organizations like Breastcancer.org, continued support ensures that the care and advocacy they provide remain uninterrupted.
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(Logo: http://www.newscom.com/cgi-bin/prnh/20080624/NYTU050LOGO-b )



"We very much rely on the support we receive from corporations to make sure that we can continue to provide the best medical information and support to all of those affected by breast cancer -- around the clock and at no cost to them," says Hope Wohl, CEO of Breastcancer.org. "Without this support, our efforts and outreach would be significantly diminished. We continue to be so grateful to our corporate partners on behalf of our audience who rely on these resources."
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Each year, over 8 million visitors from across the world rely on the information and support provided by Breastcancer.org. Some of the key corporations that help support this outreach include Campbell Soup Company, Comcast, Lenox, Lindi Skin, Organic Bouquet, Snapfish, David Yurman, and Vertex Inc.



"Through our support of leading non-profit organizations like Breastcancer.org, Campbell Soup Company is able to nourish people's lives," says John Faulkner, Campbell's Director of Brand Communications. "This year, we've been able to increase our financial support to Breastcancer.org, thanks to the in market presence of pink labeled products from three of our leading brands: Campbell's condensed soup, V8 vegetable juice, and Swanson broth."



"We feel it's important to raise awareness of breast cancer and work with leading organizations like Breastcancer.org," said Matt Strauss, Senior Vice President, New Media for Comcast. "Through our Pink Ribbon Campaign On Demand, we were able to collaborate with Breastcancer.org in a unique manner and provide up-to-date and reliable information to our digital cable and broadband subscribers."



Following are highlights of some of the corporate and retail sponsorships that will benefit Breastcancer.org:







***Additional products are available in the gift shop at www.breastcancer.org, as well as corporate websites and local vendors.



If you would like to speak with Hope Wohl, please contact Karen Young at 610.645.6550 or by e-mail at [email protected].



About Breastcancer.org

Breastcancer.org is the #1 online resource for breast cancer and breast health information and support, with more than 5,000 pages of medically vetted content. A non-profit organization, Breastcancer.org serves more than 8 million visitors each year.



Contact: Karen Young, Director of Marketing at Breastcancer.org

[email protected] 610.642.6550



-- Comcast Pink Ribbon Campaign: A dedicated, multi-platform video-on-demand (VOD) and online initiative that provides informational, inspirational and entertaining programs about breast cancer. Visit www.comcast.net/pinkribbon each week through the end of October for engaging, up-to-date videos and information about the fight to end breast cancer. -- Campbell Soup Partnership: Campbell Soup has made Breastcancer.org its exclusive national partner for its historic Pink Can Campaign. Campbell's Chicken Noodle and Tomato soup cans have been turned pink again this October and the promotion has been extended for the first time to include Swanson broth and V8 vegetable juice. -- Lenox Gift of Knowledge Products: Lenox continues to support Breastcancer.org with new products in its Gift of Knowledge campaign.

SOURCE Breastcancer.org
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