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Three-year-old BlueOptions should reach 1 million members by October 2007,according to Roy Moore, market analyst for HealthLeaders-InterStudy, andauthor of the report.
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"The success stems from a market willing to buy a low-cost, low-frillproduct and a trusted healthcare name able to market it successfully," statesMoore. "Premiums for catastrophic coverage run as little as $25 a month andtwice that for a health savings account."
Florida is also hospitable to the individual market where Humana Inc. hasseen strong sales of its HumanaOne product. Humana reports some 55,000 salesin HumanaOne in Florida, according to the report. Humana has recently retooledits individual product line with a range of coinsurance and deductibles.
The Florida managed care market could also be in for change with the entryof Coventry Health Care Inc. The nation's seventh-largest managed care planhas agreed to buy Vista Health Plans and its 295,000 members in Florida.
Blue Cross, the national plans, and Florida-based AvMed Health Plans arecompeting in one of the toughest, but fastest-growing markets
"Health plans have responded by retooling their plan designs to offer morecompetitively priced products that feature varying benefits and thenaggressively marketing these offerings to employers," Moore stated.
About Health Plan Analysis
Health Plan Analysis identifies key health plan trends, allowinghealthcare businesses to create comprehensive strategic plans and salesstrategies at state and local levels.
About HealthLeaders-InterStudy
HealthLeaders-InterStudy is the authoritative source for managed care dataand analysis. For more information, please visitwww.HealthLeaders-InterStudy.com.
All company, brand, or product names contained in this document may betrademarks or registered trademarks of their respective holders.For more information, contact: Elizabeth Marshall Decision Resources 781-296-2563 [email protected]
SOURCE HealthLeaders-InterStudy
