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Heightened visibility and benefits
A new direction with LWW means that DNA will have increased exposure andrecognition as the new publisher markets to the more than 1 millionsubscribers of LWW journals. The DNA's journal will be included onhttp://www.nursingcenter.com, a portal site to more than 50 nursing and healthcare journals from LWW and society partners. The site has 366,000 registrantsand receives more than 170,000 unique visitors monthly. It features thelargest collection of online CE courses representing over 2,400 contact hours.Nursingcenter.com will offer CE test discounts to DNA members.
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Pride in ownership
Key in DNA's new journal is that LWW will offer DNA the ability to own itsjournal and the freedom to reap financial benefits from that ownership. "Theassociation is at the point now where we believe we can control our owndestiny, our own future," said Victoria Elliott, DNA's executive director."Our new, self-owned journal can become the unique voice of the DNA and helpto shape the vision of the DNA."
Subscriptions to DNA's new journal will cost $12 for members, asubstantial savings over the current journal, while offering dermatologyprofessionals the most up-to-date nursing essentials.
Comprehensive process based on best practices
The DNA formed a task force in the fall and enlisted business consultantMorna Conway, of the Conway Group, to help the association take ownership ofits journal. "We used a process that's proven to work. It's absolutelystandard," Conway said. "It is a best practice in association management."Conway and the task force reached out to five publishers seeking a request forproposal. Of those, Philadelphia-based LWW agreed to give DNA the freedomsought in terms of assuming ownership of the journal and having greatercontrol of its content.
DNA's new journal will be among good company at Lippincott, since thepublisher prints about 50 other nursing publications. "The nursing division isa small group within the big company of Lippincott," said Kathleen M. Phelan,publisher of Lippincott Williams and Wilkins. "We are dedicated to the nursingpublication."
"We are excited about the wonderful opportunities that await us thanks tothe partnership with LWW," Elliott said. "Our brand-new journal will help theDNA build on the foundation that has made us an exceptional association in thedermatological field for the last 25 years."
For more information on the Dermatology Nurses' Association's new journal,visit http://www.dnanurse.org.
About DNA
The Dermatology Nurses' Association is a professional nursing organizationcomprised of a diverse group of individuals committed to quality care throughsharing knowledge and expertise. The core purpose of the DNA is to promoteexcellence in dermatologic care. In 1978, an informal meeting was held todiscuss concerns and questions and to seek avenues for further dermatologicnursing education. In 1980, the first educational program was held and by1982, the DNA held its first official annual convention. In 1983 the firstelected slate of officers was installed. Since then, the DNA has grown to over
