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Dermatologists Serve Tennis Fans With Record-Breaking Outreach

Thursday, August 28, 2008 General News J E 4
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NEW HAVEN, Conn., Aug. 28 Serving the professional tenniscommunity for the first time with the message of sun safety, volunteersrepresenting the Women's Dermatologic Society (WDS) hit new outreach recordsthrough a busy day of skin cancer screenings at a recent Kids Day at the PilotPen Tennis Tournament in New Haven, CT. Known as Play Safe in the Sun, this3-year sun safety campaign is provided to outdoor athletes in collaborativepartnership with L'Oreal USA, at a time when melanoma rates are rising amongyounger women, ages 18-29.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080828/AQTH015)

(Logo: http://www.newscom.com/cgi-bin/prnh/20080508/AQTH063LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/AQM132LOGO-b)

WDS members and board-certified Connecticut dermatologists Mona Gohara, MDand Sumaira Aasi, MD, both Yale University faculty members, co-chaired thissuccessful outreach, staged at an important final competition leading to theU.S. Open.

The following board-certified dermatologists volunteered for the free skincancer screenings and sun safety education: Sumaira Aasi, MD, Carolyn Carroll,MD, Mona Gohara, MD, Christine Ko, MD, Ellen Milstone, MD and Jeremy Moss, MD.Additional volunteer support was provided by: Ginette Hinds, MD, EleanorKnopp, MD and Kavita Mariwalla, MD. Amelia Roraback, representing LaRoche-Posay, also contributed volunteer support.

"Our partnership with the WDS underscores our commitment to research insun protection and educating consumers on the importance of sun safety,"stated Philippe Patsalides, General Manager of L'Oreal Cosmetics Division.

Event highlights include:

-- A one-day record of 147 skin cancer screenings were conducted fortennis fans attending Kids Day at the Pilot Pen Tennis Tournament, includingseveral parents who brought their children in for their first screenings.

-- 30% of the individuals who were screened were referred todermatologists for further diagnosis/biopsy of suspicious sites presumptivelydiagnosed as skin cancer.

-- Tennis fans received 5,000 free samples of broad-spectrum sunscreenwith reminders to "re-apply in-between sets" and use a "ping-pong ball sizeamount of sunscreen."

-- New Haven Mayor John DiStefano, Jr. declared "Play Safe in the Sun" Dayin the city in recognition of the local sun safety outreach.

The campaign is made possible through a generous grant from L'Oreal USA tothe WDS Foundation. Product donations for the public were provided by Garnier,Lancome and La Roche-Posay.

WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD(Nashville, TN) lead the WDS Service Committee. This campaign draws from theSociety's 1,500 members to provide volunteer support in local communities toheighten sun safety awareness and promote healthy skin practices among outdoorsports enthusiasts. For further information, please visit:http://www.playsafeinthesun.org or http://www.womensderm.org.

ABOUT THE WOMEN'S DERMATOLOGIC SOCIETY

The Women's Dermatologic Society supports the careers and professionaldevelopment of women dermatologists. The mission of the Women's DermatologicSociety is to help women in dermatology achieve their greatest personal andprofessional potential by striving to foster, promote, and support women'sissues in dermatology; identify, train, and recognize women leaders indermatology; and provide a forum for developing relationships and the exchangeof ideas and research relevant to women's issues; and promote the highestpossible standards of ethics, research, patient care and education, as well aspublic education.

ABOUT L'OREAL USA

L'Oreal USA, headquartered in New York City, is a wholly-owned subsidiaryof L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA hasResearch and Development, Manufacturing and Distribution fac
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