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Dawn Introduces Revolutionary New Beauty Formula for the Kitchen

Wednesday, October 15, 2008 General News J E 4
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CINCINNATI, Oct. 14 For the 22 million Americanhouseholds who hand wash dishes, Procter and Gamble (P&G) today launchedDawn(R) Plus Hand Renewal, an innovative new dish soap that provides the addedbenefit of hand beautification. Using Dawn's revolutionary skin technology,this new product effectively cleans dishes while transforming the look andfeel of your hands in just five uses.

Dawn Plus Hand Renewal includes targeted enzymes that help turn everydaykitchen chores into part of your beauty routine. Now users can elevate theirdishwashing to a beautifying experience without sacrificing the superbcleaning power that has made Dawn a trusted brand for years.

Dawn Plus Hand Renewal is used exactly like traditional Dawn -- applydirectly to your moist sponge or squeeze into a sink of warm water and startwashing -- the strong cleaning formula cuts grease from your toughest disheswithout drying out your hands.

"The science behind Dawn Plus Hand Renewal is remarkable, it really workedto help rejuvenate my hands after five uses," stated dermatologist Dr. DorisDay. "As every person is doing their dishes, they should be using this productto improve the look and feel of their skin. Especially since hands are a tell-tale sign of true age, we want to take advantage of every treatment possibleto keep hands soft and looking their best."

"Dawn Plus Hand Renewal's one-of-a-kind formula reacts with the handswhile washing dishes to regenerate the surface of skin," stated Brian Huston,assistant brand manager for P&G. "It is our only product in the world withthis formula, which consumers can use to do everyday housework while at thesame time rejuvenating their hands to look and feel more beautiful."

Dawn Plus Hand Renewal retails at $2.99 and is available at massmerchandise, grocery and drugstores nationwide. For additional informationregarding Dawn, visit www.dawn-dish.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around theworld. The company has one of the strongest portfolios of trusted, quality,leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R) and Braun. TheP&G community consists of over 135,000 employees working in over 80 countriesworldwide. Please visit http://www.pg.com for the latest news and in-depthinformation about P&G and its brands.

About Dr. Doris Day

Doris Day, MD, is a board certified dermatologist who specializes inlaser, cosmetic and surgical dermatology. Her private practice includesnational and international celebrities. She has appeared on "Good MorningAmerica," "CNN with Paula Zahn," as well as features in major women'smagazines including In Style, Allure, Vogue, Glamour and Redbook. Dr. Daylectures regularly both to her peers and to the public on cosmetic techniques;other recent appearances include: Ten Years Younger, The Mike and Juliet Show,and "Treatment of Acne Scarring" for FOX Television Network. She is a memberof the American Medical Association, the American Society of DermatologicSurgery, the American Academy of Dermatology and the Women's DermatologicSociety, Leadership Circle of the Skin Cancer Foundation. For more informationon Dr. Day, please visit www.myclearskin.com.

SOURCE Procter and Gamble (P&G)
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