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In this new role, Flavell will have responsibility for all of FirstDataBank's rapidly expanding international activities outside of the UnitedStates and Canada, which presently include the United Kingdom, Ireland,mainland Europe, the Middle East, Africa and the Asia-Pacific region.
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"I am delighted that David Flavell has agreed to assume this new role,"said Don Nielsen, M.D., president, First DataBank. "David has demonstratedtremendous leadership as the managing director of First DataBank Europe byplacing a strong emphasis on the development and implementation of drugknowledge bases that are directly applied to improving the safety and qualityof care for patients. Given the increasing emphasis that is being placed onhealth care quality and patient safety by the World Health Organization andindividual countries, David's experience will be an invaluable asset as FirstDataBank strives to achieve its vision of a world free of medication errors.
"With our unrivaled expertise in drug knowledge bases and drug relatedclinical decision support, First DataBank has a tremendous opportunity tobecome the global leader in our field," said Flavell, "and through theapplication of our data and software, we can make a tremendous difference inimproving patient safety worldwide."
Flavell joined First DataBank Europe in 1997 as sales & marketing directorand subsequently assumed the position of managing director in 2002.
About First DataBank:
First DataBank, a subsidiary of Hearst Corporation, drives patient safetyand healthcare quality by providing drug databases that are used withininformation systems that touch every aspect of healthcare. By partnering withinformation system developers, First DataBank's drug information has been usedto improve user workflow and enhance clinical decision making that directlyaffects the quality and safety of health care provided to patients.
SOURCE First DataBank
