David Bashaw Joins MSL New York as Deputy Director of Healthcare

Wednesday, May 25, 2011 General News J E 4

NEW YORK, May 24, 2011 /PRNewswire/ -- MSLGROUP, the Publicis Groupe's specialty communications, PR and experiential network, today announced that David Bashaw has been appointed Senior Vice President, Deputy Healthcare Practice Director, MSL New York. In this newly created role, Bashaw will report to Jeanine O'Kane, North America Healthcare Director, MSLGROUP.

"The firm has made tremendous strides in procuring some of the industry's top talent for the North America healthcare practice. Bringing David on board is a key part of sustaining this momentum," said O'Kane. "David has a wealth of expertise in product communications and advocacy relations, and these assets will help our practice fulfill its vision of providing unbound insights to our clients in the evolving conversation economy."

In his role, Bashaw will work with O'Kane to manage the healthcare portfolio of the New York office. He will also oversee day-to-day operations and help drive business development. MSL New York Healthcare has a robust client roster that includes a select group of pharmaceutical, biotechnology, medical device and consumer healthcare companies.

Bashaw, previously a senior vice president at Ogilvy PR, has more than 16 years of healthcare communications experience. Throughout his career, David has worked with a variety of advocacy organizations, including the American Congress of Obstetricians and Gynecologists, the American Academy of Family Physicians, Society for Women's Health Research and Men's Health Network.


MSLGROUP is a specialty communications and engagement group that's one of the world's top 5 PR and events networks.  With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries.  The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution.  MSLGROUP is Publicis Groupe's flagship PR and Events network.

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events.

Ryan Dennis CurtisMSLGROUP(212)




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