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Dakim BrainFitness Wins 'Innovations in Healthcare' ABBY Award

Wednesday, November 4, 2009 General News J E 4
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SANTA MONICA, Calif., Nov. 3 Dakim Inc., announced today that it has won an Innovations in Healthcare(SM) ABBY Award from the Adaptive Business Leaders Organization (ABL) for Dakim BrainFitness, a touchscreen-based mental stimulation system designed to reduce seniors' risk of dementia and memory loss through rigorous but entertaining brain workout sessions. The system is used by more than 300 senior living communities around the country and can also be purchased for at-home use.

The awards were announced October 28 at ABL's 11th annual Innovations in Healthcare Awards event in Newport Beach, CA. Winners were selected by ABL members from more than 50 nominees in three categories on the basis of their ability to help reduce the cost of quality healthcare by various strategies, including engaging healthcare consumers more actively in their care and health status.

Dakim BrainFitness won in the "Innovative Approaches to the Delivery of Healthcare" category against two other finalists - a stress reduction program from HeartMath and an online health management program for consumers from Kaiser Permanente. The Dakim system met the ABBY awards' core goal of promoting innovative and cost-effective quality healthcare because of its ability both to help reduce the risk and/or delay the onset of dementia, and to minimize the need for caregiver assistance through its self-serve touchscreen technology.

"Dakim BrainFitness addresses one of the major threats to the quality of life of older people and the costs of healthcare today - dementia and Alzheimer's disease - in a way that not only engages users but helps lower the cost of prevention and memory care," said Mimi Grant, president of the ABL Organization. "This makes it a classic candidate for an ABBY award."

Played on a touchscreen monitor that requires no mouse, keyboard or computer knowledge, Dakim BrainFitness offers a fully automated system of interactive, enjoyable and often humorous brain games that self-adjust for ability levels ranging from active seniors to early-stage Alzheimer's patients. The activities have the look and feel of a TV game show and senior-friendly content ranging from Jimmy Stewart film clips to oldies music. Content is updated every few days so that users never see the same activity twice.

The have-fun design is intended to keep users coming back for 20-minute sessions several times a week in keeping with the 'use it or lose it' findings of multiple research studies. These studies have concluded that seniors who participate in consistent, long-term mental stimulation reduce their dementia risk by up to 63%.

About Dakim, Inc.

Dakim Inc. is the leading provider of brain fitness programs that provide rigorous cognitive stimulation to help reduce the risk of memory loss and dementia, as well as expedite the process of regaining cognitive function after a stroke or traumatic brain injury. The company's flagship product, Dakim BrainFitness, is an entertaining multimedia touchscreen-based system that is the #1 brain training program in the senior living market because of its innovative format and ability to be used with virtually no caregiver assistance. The system is also sold for home users. The company is headquartered in Santa Monica, CA. For more information, visit www.dakim.com.

About the Adaptive Business Leaders Organization

Since 1983, ABL has helped Health and Technology CEOs grow successful companies by sponsoring monthly confidential Round Tables and a variety of industry-specific programs, conferences and events in which members can share candid advice, best practices and innovative approaches for capitalizing on market trends and opportunities. The California-based organization provides members - including CEOs, Presidents, COOs and Division General Managers - with executive leadership coaching through its confidential peer CEO Advisory Board Round Tables and executive learning workshops, network of CEO peers, and expert resources. For more information, visit www.abl.org.

SOURCE Dakim Inc.
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