DSS MA Starmaker(TM) Program Can Affect What Choices Your Consumers Make!!

Thursday, May 27, 2010 General News J E 4

FORT WORTH, Texas, May 27 /PRNewswire/ -- DSS Research, the leader in market research for the health insurance industry, had developed a new program called DSS MA Starmaker™.  CMS has MA plan ratings on its Plan Comparison Website. As you probably know, in 2012 plan ratings will be tied to reimbursement. Right now, they can affect decisions of those shopping for MA plans.

The CMS Star ratings are currently based on 33 measures that come from Medicare CAHPS, Medicare HOS, HEDIS, and CMS data on things like complaints, audits, etc. The time delays, infrequency of measurement and lack of accessibility to some of the information makes it all but impossible for plans to formulate improvement initiatives and track how they are working in real time.  That is where our DSS MA Starmaker program can help you.  

The DSS program has two modules, Monitor and Deep Dive. Monitor gives you current and comprehensive readings on the elements that go into the CMS ratings and provides clear direction for quality improvement efforts. Deep Dive provides in-depth looks at specific problem areas that are dragging down your ratings (e.g., customer service) and assistance on making improvements in member experience and ratings.  

Plans can choose to get proactive and start monitoring and improving member experience levels with an end goal of getting more stars!

DSS has been doing research with the senior population and providing guidance to carriers marketing Medicare insurance products for over 20 years. We are the largest submitter of health plan CAHPS to NCQA and the largest submitter of HOS samples to CMS.

Click here to find more information on about the DSS MA Starmaker program:

For more information on the DSS MA Starmaker program, you can call 800-989-5150 or email

About DSS Research

DSS Research is a national marketing research firm specializing in health care. Over the past 28 years, DSS has conducted research and provided insight for health insurance, health care provider and medical products/pharma organizations across the country. We provide research and insights on product strategy, market segmentation, pricing, brand, market communications, health status and engagement and member/customer experience. DSS employs more than 200 health care market research specialists.

™ DSS MA Starmaker program is a trademark of Decision Support Systems, LP.




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