DRJ Group Reports Stopain Sales Increased 31 Percent During Past 12 Months
The most dramatic growth was in the grocery and health food category,which grew by a whopping 69 percent.
"We made some great enhancements to Stopain during the past 12 months,"explained Bob Miller, president and CEO of DRJ Group Inc. "This includedadding our new, patented cream formula; improving on-shelf visibility witheasy-to-read packaging; and widening the availability of our Stopain productfamily through increased distribution at some of the country's major retailersand on our brand's Web site. These changes helped drive increased purchasesamong people looking for temporary relief for minor pains and the stiffness ofarthritis, muscle aches, strains and simple backache," added Miller.
Earlier this year, Meijer supercenters throughout Michigan, Indiana,Illinois, Ohio and Kentucky began carrying Stopain products. In May, the saleof Stopain Spray and Roll-on began in Wal-Mart locations throughout the UnitedStates.
The Emerson Group, a national sales organization that representsDRJ Group, reports that Stopain experienced one of the largest salespercentage increases of any of its clients during fiscal year 2008.
"We experienced phenomenal growth during the past 12 months forDRJ Group's Stopain products," said Scott Emerson, president, Emerson Group."Our team has been successful in getting the company's topical pain relieversinto some of the country's largest retailers because Stopain provideseffective relief from chronic or temporary joint and muscular pain, making ita product that is in great demand."
Stopain products include the company's new patented cream formula, as wellas the top-selling spray and roll-on in the topical analgesics category.
Stopain can be purchased nationally in over 25,000 independent pharmaciesand national chain drug stores, including Walgreens, Wal-Mart, CVS andRite-Aid Pharmacies, at various retailers' online sites, and on the StopainWeb site, http://www.stopain.com.
SOURCE DRJ Group Inc.
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