WASHINGTON, Dec. 1, 2017 /PRNewswire/ -- The theme of World AIDS Day 2017 recognizes the importance of transparency,
"We undertake a wide range of activities at DKT International; and, every campaign launched by our country programs is specifically designed to provide a deeper understanding of our target audience so that we may reach them more effectively," says Chris Purdy, CEO and President of DKT International. "If an activity, strategy or tactic does not result in the uptake of a product or service, our teams in country work tirelessly to consider new messaging or activities that will resonate. Prioritizing our target audience is one of DKT's most important organizational values – it informs the work we do and guides us to do more and do better."
Below is a snapshot of World AIDS Day efforts and partnerships within DKT programs around the world:
"While there is much work to be done in eliminating HIV/AIDS all together, we are proud that contraceptive social marketing continues to promote safe sex-- DKT Brazil's condom distribution recently reached 1.75 billion!" adds Purdy.
Since 1989, DKT International's core mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing. Today, DKT designs and implements social marketing programs in 24 populous countries in Latin America, Africa, and Asia encompassing almost 63% of the world's population. DKT is one of the largest private providers of contraceptives and family planning services in the developing world.
View original content:http://www.prnewswire.com/news-releases/dkt-international-contraceptive-social-marketing-programs-in-24-countries-work-to-eliminate-hivaids-300565223.html
SOURCE DKT International
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