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"The Biggest Loser offers contestants life changing tools to regain theirhealth through supervised dieting and exercise, and DESIGNER WHEY offerseveryone life changing products for better results inside and out," commentedDavid Jenkins, Founder and Chief Executive Officer of DESIGNER WHEY. "We areexcited to see, along with the rest of America, the positive impact that ourresearch-proven DESIGNER WHEY products will have on The Biggest Losercontestants and fans."
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"The show trainers and doctors have been incorporating Whey Protein intothe lives of our contestants for the last few seasons," says Mark Koops,Creator and Executive Producer of The Biggest Loser. "We are excited to nowhave a product that has been tailored to the needs of our contestants andavailable to everyone who wants to live The Biggest Loser Lifestyle."
"We are really pleased to offer The Biggest Loser Protein drinks byDESIGNER WHEY," said Kim Niemi, Senior Vice President, NBC UniversalTelevision, DVD, Music and Consumer Products Group. "This product will be aterrific complement to the existing portfolio of Biggest Loser diet andwellness products, which will benefit the show's contestants and viewersalike."
Contestants of The Biggest Loser season seven will use the cross-brandedDESIGNER WHEY and The Biggest Loser Protein in their quest for better healthon the show, and after. The Biggest Loser Protein by DESIGNER WHEY will beavailable in four signature flavors of Blue Blueberry, Red Raspberry,Chocolate Deluxe and Vanilla Bean at retailers nationwide. Also available insingle serving packets, The Biggest Loser Protein-2GO(R) is convenient andperfect for the on-the-go lifestyle.
Tom Oliver, Chief Operating Officer of DESIGNER WHEY explained, "Ourvision is to continually increase the number of people who feel and lookhealthier by fully developing the benefits of whey and making products likeThe Biggest Loser Protein by DESIGNER WHEY available to the mass markets."
ABOUT THE BIGGEST LOSER
The first reality series where everybody "loses," The Biggest Loserchallenges and encourages overweight contestants to shed pounds in a safe andrecommended manner through comprehensive diet and exercise as they compete fora grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), theseries provides the contestants with challenges, temptations, weigh-ins andeliminations until the final contestant remains to claim the title of "thebiggest loser." Each team works out under the supervision of professionaltrainers Jillian Michaels and Bob Harper. The Biggest Loser is a production ofReveille LLC, 25/7 Productions and 3 Ball Productions.
Since its debut in 2004, The Biggest Loser has grown to become astandalone health and lifestyle brand by developing tools and productsinspired by the show and approved by our doctors and experts. Anchored by itsonline diet and exercise subscription-based extension of the show,Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, line of appliances,fitness equipment, protein supplements and countless other health andlifestyle based products, The Biggest Loser consumer products program hasgenerated over $50 million in spending with presence at more than 25,000 majorretailers to date. Check out http://www.biggestloser.com for more information.
ABOUT NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP
NBC Universal is a leader in providing entertainment programming to thedomestic and international marketplaces. NBC Universal Television DVD, Music,and Consumer Products Group manages all global ancillary television businessendeavors for the NBC Universal Television Group, including third-party homeentertainment distribution, consumer products, musical soundtracks, specialmarkets projects and the NBC Universal Online Store.
ABOUT WHEY PROTEIN & DESIGNER WHEY
The DESIGNER WHEY vision is to change the "WHEY" America feels aboutprotein by providing consumers with great tasting, healthy whey-based productsthat improve their healthy lifestyles.**
Since 1993, NEXT Proteins has pioneered the manufacture of a full line ofbranded, consumer whey protein products including powders and enhancedbeverages. The industry's best selling protein, DESIGNER WHEY, powers thecompany's innovative, great tasting products such as Protein-2GO, ProteinWater, and Protein BLITZ(TM).
Whey protein has been called the ultimate functional food. Therevolutionary benefit of DESIGNER WHEY products is the utilization of Whey, aprotein-rich liquid component of milk produced as a by-product of the cheese-making process.
DEDICATED TO RESEARCH
DESIGNER WHEY has spent more than $10.3 million on research to match theperfect blend of nutritional whey protein with great taste.
Active people who use DESIGNER WHEY protein products before and afterworkouts can experience increased strength, improved power, faster musclerecovery, better health and performance.
Media members looking for additional information on DESIGNER WHEY'scomplete line of protein powders and drinks should visit DESIGNERWHEY.com.You may also learn innovative ways to incorporate protein into current dietplans, meals and discover tasty protein shake recipes.*Based on AC Nielsen sales monitoring for 52 weeks ending November 1, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD. **The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition.
SOURCE DESIGNER WHEY
