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"We recognized there really is no forum for OTC Marketers to gather and gain crucial learning on the core issues facing the industry," Bob Ehrlich, chief executive of DTC Perspectives Inc., stated. "OTC marketers are facing unprecedented challenges including: increased pressure to do more with less in our troubled economic times, intensifying SKU and vendor rationalization, private label and price pressures, as well as increasing regulatory pressure, potentially leading to the same regulations that Rx product marketers must contend," continued Ehrlich. "Also, with $50 billion of Rx products facing patent expiration by 2012, it is imperative that OTC Marketers optimize and evaluate their Rx-to-OTC switch plans."
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These issues, in addition to the issues all marketers now face such as creating true brand engagement amidst an explosion of media channels, will be addressed by a world-class faculty at the premier OTC National Conference and in the debut issue of OTC Perspectives Magazine.
The OTC National conference and OTC Perspectives magazine will debut June 4-5 2009 at the Boston Sheraton hotel. For more details, please visit www.otcperspectives.com or contact Hellen Spanjer by e-mail at [email protected], or by telephone at (973) 377-2106, x-223.
About DTC Perspectives Inc. -- DTC Perspectives is the leading Training, publishing and consulting company for Rx and Healthcare Marketers. DTC Perspectives produces the largest DTC Marketing Conference in the world -- The DTC National Conference, and publishes the leading magazine for DTC Marketers -- DTC Perspectives Magazine, and the monthly DTC INSIGHTS executive brief. For more information, visit the Web site, www.dtcperspectives.com
Contact: Hellen Spanjer DTC Perspectives, Inc. 973-377-2106 x223 [email protected]
SOURCE DTC Perspectives, Inc.
