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Craig Williams Acquires Body Bar Inc.

Thursday, March 11, 2010 General News J E 4
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BOULDER, Colo., March 10 Body BarŪ Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, today announced that Craig Williams has acquired Body Bar Inc., and will join the company as president, effective immediately. All of the current employees will remain with the company.

"My primary goal is to honor the reputation and loyal following that Body Bar Inc. has gained from Arno Niemand's astute vision, unending passion, and solid integrity," commented Mr. Williams. "Together with my team of dedicated, knowledgeable, and enthusiastic employees, we plan to expose Body Bar Inc. to exciting, new product applications and markets, while remaining committed to the clubs and fitness professionals who have helped to build the Body Bar brand."

"I am confident that Craig Williams will take Body Bar Inc. to the next level," commented Arno Niemand, founder and former chairman, Body Bar Inc. "I look forward to the broadening of Body Bar's success under Craig's expert leadership."

Mr. Niemand, a member of the National Wrestling Hall of Fame, will remain a strong proponent of women's wrestling, and Body Bar Inc. will continue its sponsorship of the USA Wrestling Women's National Team, as it has done since 2003.

"After meeting Craig it was clear that Body Bar Inc. would be in extremely capable hands," added Sherry Catlin, director of program development, Body Bar Inc. "Craig brings the same level of passion and integrity that have been such an integral part of Body Bar's vision and culture from the very beginning, plus the fresh energy, ideas and expertise to grow the company and expand in new and exciting ways ."

About Body BarŪ Inc.

Founded in 1987, Body BarŪ Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 23 years - because they work. The company has created a strong presence through the original weighted fitness bar, The Body BarŪ, and the extensive "Master Your Body" DVD series of workout programs. We consider passion, integrity and fun to be essential elements of our content and community.

Body Bar products can be purchased online through www.bodybar.com 1-800-500-2030. Join Body Bar Inc. on Facebook and Twitter.

SOURCE Body Bar Inc.
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