Nestle(R) Pure Life(R) Announces Search for Family of the Year -- Winning Family Receives Trip to Hawaii for One-On-One Training Session with Celebrity Fitness Expert
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GREENWICH, Conn., Aug. 10 /PRNewswire/ -- Think your family has what it takes to be crowned "Family of the Year?" As part of its Pure Life / Best Life Challenge encouraging families across America to learn new healthy habits, Nestle(R) Pure Life(R) bottled water, the number one bottled water brand in the U.S.(1) has announced a national search for the Nestle Pure Life "Family of the Year." One winning family will receive a trip to Hawaii for a one-on-one training session with Bob Greene, Oprah's personal trainer and renowned fitness expert.
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Now through September 30(th), participants are encouraged to take the Pure Life / Best Life Challenge. Completing the Challenge allows participants to register for the "Family of the Year." Participants can also use a new Drink Right Tool to calculate the amount of calories saved by substituting sugared beverages with water, and they can check out the latest Facebook application with special Drink Right, Eat Right, Get Active and Get Green games.
"I've really enjoyed educating consumers and their families about the importance of healthy habits through the Pure Life / Best Life Challenge," said Bob Greene. "The truth is that small, meaningful changes can make a big difference. For example, the simple act of swapping a sugared beverage for water is an easy change that can shave calories and add up to big results over time," Greene continued. "Replace one typical 12 ounce sugared beverage daily with water and you'll cut 3,650 teaspoons of sugar a year from your diet -- that's 38 pounds of sugar a year."(2)
Registered participants of the Pure Life / Best Life Challenge will be asked to accomplish simple, everyday milestones within each of the four key areas: Drink Right, Eat Right, Get Active and Get Green. Each time a section is completed, participants will earn an online badge that shows their progress. This online badge system makes it interactive and fun to accomplish healthy habits. Running through September 30(th), families can earn "Healthy Rewards" such as bottled water coupons, sporting goods gift certificates, and Best Life memberships by buying cases of Nestle Pure Life. Go to www.purelifebestlife.com for more details about "Healthy Rewards."
"Bob Greene has helped show families how easy it can be to make small, short-term adjustments for long-term health," said Larry Cooper, group marketing manager, Nestle Waters North America. "The Nestle Pure Life / Best Life 'Family of the Year' promotion is designed to reward all participants making healthy choices for their families, especially one lucky family with a trip to Hawaii."
According to recent survey results released by Nestle Pure Life, 78 percent of Americans think it takes six months or longer to form a new habit.* However, experts agree that it really only takes about three to six weeks. Nestle Pure Life partnered with Bob Greene, founder of the Best Life(TM) program and Oprah Winfrey's personal trainer, to encourage families to build these better habits.
For more information, full rules and to participate, log on to www.purelifebestlife.com.
About the Sweepstakes
NO PURCHASE NECESSARY TO ENTER OR WIN. SWEEPSTAKES SUBJECT TO ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. OPEN TO ALL LEGAL U.S. RESIDENTS OF THE 50 UNITED STATES (INCLUDING D.C.), WHO ARE 18 YEARS OF AGE OR OLDER AT TIME OF ENTRY AND HAVE INTERNET ACCESS AS OF 8/5/09. SWEEPSTAKES BEGINS 8/6/09 AND ENDS 9/30/09. VOID WHERE PROHIBITED. TWO WAYS TO ENTER: 1) Log on to www.purelifebestlife.com (the "Web site") between 12:00:01 a.m. ET on 8/6/09 and 11:59:59 p.m. ET on 9/30/09 and follow the instructions posted on screen to register for the Pure Life / Best Life Challenge (the "Challenge"). Once you have completed the Challenge, you must opt in to the Sweepstakes to receive your entry; OR 2) If you have already completed the Challenge, you will receive an email at the email address used when registering for the Challenge that will allow you to opt in to the Sweepstakes to receive an entry into the Sweepstakes. Limit one (1) entry per person regardless of method of entry. All entries must be received by 11:59:59 p.m. ET on 9/30/09. Grand Prize is a 6-day/5-night trip for four to Hawaii to meet Bob Greene. Approximate Retail Value of Grand Prize is $13,028.58. Actual odds of winning depend on the number of valid entries received. Visit www.purelifebestlife.com for full Official Rules and prize details. Sweepstakes begins 12:00:01 a.m. ET on 8/6/09 and ends 11:59:59 p.m. ET on 9/30/09.
Survey Methodology
*The Nestle Pure Life survey was conducted March 12-13, 2009, by Opinion Research Corp. of Princeton, New Jersey. One thousand online interviews were conducted among men and women, ages 18 years of age and older. The data were weighted by four variables: age, sex, geographic region and race, to ensure reliable and accurate representation of the U.S. population. Significant testing was done at the 95% confidence level.
About Nestle((R)) Pure Life((R)):
The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestle((R)) Pure Life((R)) is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Greenwich, Connecticut. Nestle((R)) Pure Life((R)) goes through a multi-step filtration process and is enhanced with a unique blend of minerals for taste, offering a pleasant, refreshing taste suitable for the whole family. Nestle((R)) Pure Life((R)) brand bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles.
About Best Life:
The Best Life Program was created by exercise physiologist Bob Greene, best known as Oprah Winfrey's personal trainer. The Best Life Corporation includes a number of entities designed to help people achieve their own personal best life. Thebestlife.com is an online resource offering meal plans for each day of the year, weekly grocery shopping lists, recipes, and helpful news and tips from a variety of weight loss experts. It was the fastest selling online program in 2007. The Best Life Diet seal of approval is awarded to grocery store products that meet Greene's taste and nutrition standards. Greene has also authored a number of books and journals including five New York Times Best Sellers. "The Best Life Diet" was a mainstay on the New York Times Best Seller list for 31 weeks and was named #1 Diet Book by Consumer Reports. The Best Life Program has helped millions of people lose weight through its gradual three-phase approach to eating and exercise. For more information, please visit www.thebestlife.com.
(1) Beverage Marketing Corporation, Smaller Categories Still Saw Growth As the U.S. Liquid Refreshment Beverage Market Shrank by 2.0% in 2008, Beverage Marketing Reports. 30 March 2009 (2) Popkin BM, Armstrong LE, Bray GM, Caballero B, Frei B, Willet WC. A New Proposed Guidance System for Beverage Consumption in the United States. Am. J. of Clinical Nutrition, 83:529-542, 2006
SOURCE Nestle Pure Life
