CHICAGO, Aug. 22 Corbett Accel Healthcare Group (CAHG) isproud to announce the promotion of Geoff Melick to Executive Vice President,Interactive Marketing & eInnovation, Corbett Accel Healthcare Group (CAHG). Inhis new role, Melick will become a member of the Executive Leadership Team ofCAHG, and continue as Managing Director of Kinect, a leading digitalinteractive communications agency. Melick is based in CAHG's Chicago officeand will continue to report to Scott D. Cotherman, Chief Executive Officer.
"I am pleased that Geoff will continue to lead our interactive marketingpractice and help to accelerate our company's move toward a robust andinfluential online future," said Mr. Cotherman. "His hard-working, energetic,and enthusiastic approach to this emerging discipline has helped our companyto grow significantly. I look forward to Geoff's further contributions to ourstrategic growth priorities."
This newly-created role will allow Melick to continue to oversee Kinect asa stand-alone business unit of CAHG and the company's center of excellence indigital/interactive communications. Melick will also strive to advancedigital/interactive communications and elevate the discipline across all fiveof the business units of CAHG. Additionally, he will oversee the developmentand launch of an e-Marketing Brand Stewardship Innovation Center, which willaid in bringing the most advanced technology applications and e-Marketingapproaches to CAHG's clients. Finally, Melick will provide executive oversightof the BrandSpan(R) Global Campaign Management Solution, a digital assetmanagement and deployment application.
Melick's career spans over 25 years of pharmaceutical and consumereMarketing and digital communications practices. During his six years at CAHG,he has been highly instrumental creating eMarketing strategies and usingClosed Loop Marketing fundamentals in directing their application with thegoal of building effective experiences between clients, their brands and theircustomers.
Corbett Accel Healthcare Group (http://www.corbettaccel.com) is one of thelargest healthcare communications companies in the world and a part of OmnicomGroup Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Corbett Accel businessunits include Corbett Worldwide Healthcare Communications and Surge WorldwideHealthcare Communications, both of which offer professional healthcareadvertising, branding and promotions; Iris Global Clinical Trial Solutions;Kinect, a full-service interactive agency; and Accel Health, a promotionalmedical education agency.
Omnicom is a leading global advertising, marketing and corporatecommunications company. Omnicom's branded networks and numerous specialtyfirms provide advertising, strategic media planning and buying, digital andinteractive, direct and promotional marketing, public relations and otherspecialty communications services to over 5,000 clients in more than 100countries.
SOURCE Corbett Accel Healthcare Group