Constitution, 16 pages; Senate Health Care Bill, 2,074 pages -- 'Why?' Asks Plain Language Expert Alan Siegel

Saturday, November 21, 2009 General News J E 4

NEW YORK, Nov. 20 "How is it we can run the country with a 16-page Constitution yet it takes 2,074 pages and more than 400,000 words of gobbledygook to present the Senate Health Care Bill?" asks Alan Siegel, one of the founders of the Plain English and Simplification movements and Chairman and CEO of brand consultancy Siegel+Gale.

"The nation's legislators have lost touch with the power of simple expression. The American people are entitled to clear, accessible communications in order to make informed decisions," continues Mr. Siegel.

"As Thomas Jefferson said: 'When the subject is strong, simplicity is the only way to treat it.'"

For more quotes from Alan Siegel on health care reform gobbledygook, or to discuss how the bill can be simplified in the national interest, please contact Davia Temin of Temin and Company at 212-588-8788 or

About Alan Siegel

A pioneer of the Plain Language movement, branding industry leader, and founder of brand strategy firm Siegel+Gale, Alan Siegel is also the author of The Wall Street Journal Guide to Understanding Money and Markets (Lightbulb Press), as well as Writing Contracts in Plain English (West Publishing), and Simplified Consumer Credit Forms (Warren Gorham & Lamont).

About Siegel+Gale

Siegel+Gale ( is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

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Alan Siegel

SOURCE Siegel+Gale


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