Concentric Wins Full-Service Professional Assignment From Biopharm Innovator Neuromed

Tuesday, July 8, 2008 General News
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NEW YORK, July 8 Concentric Pharma Advertising, Inc., afive-year-old independent agency and one of the fastest growing in the field,has been selected by biopharmaceutical company Neuromed for U.S. professionalcommunications supporting a developmental once-daily medication for thetreatment of chronic pain.

The full-service assignment will include a broad range of activities,including branding, launch planning, marketing strategy, the creation ofgraphics and other support materials, and all tactical execution

Neuromed is a biopharmaceutical company focused on developing new andimproved pain therapies. Concentric will work with the company on its mostadvanced program, the development of an extended-release formulation of apotent and widely used pain reliever that currently requires several dosesdaily for optimal effectiveness. Founded in Canada in 1998, Neuromed conductsits clinical and commercial operations from an office in the Philadelphiaregion. The company's research and financial operations are based inVancouver, British Columbia.

"After an extensive review of 14 agencies, we selected Concentric for thisassignment on the strength of its strategic and creative approach to thelaunch of our product," said Sean Cunliffe, Chief Commercial Officer ofNeuromed.

Mario Orlando, vice president of marketing, will oversee the account fromthe client side. Tim Campbell, director of client services at Concentric, willmanage the business on the agency side. Spending has not been disclosed.

About Concentric

Concentric Pharma Advertising, an independent healthcare advertising andmarketing agency established in 2002, helps clients meet diverse businessobjectives through innovative thinking, elegant creative strategies,results-oriented tactics, and flawless execution.

The company is one of the fastest growing agencies in the healthcarefield. In the past year alone, Concentric has tripled its revenues, launchedfour brands, and doubled its staff to keep pace with a growing list ofaccounts. With professional and consumer assignments spanning the world, theagency's roster of clients includes Bayer HealthCare Pharmaceuticals Inc.,Wyeth, Pfizer, Cobalt Laboratories, DePuy Spine, DePuy Mitek, Discovery Labs,and Mitsubishi Pharma USA.

Concentric is located at 71 West 23rd St, 9th floor, New York, NY 10010.Tel: 212-633-9700. For more information, visit www.concentric-rx.com or sendan email to [email protected]

CONTACT: Julie Laitin (212) 286-2424 Cynthia Amorese (908) 665-8072Email: [email protected] Email: [email protected]

SOURCE Concentric Pharma Advertising, Inc.


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