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The For What Ails You campaign is designed to promote Concentra's qualitypatient care for typical injuries and illnesses, as well as a cure for thehigh price of emergency services and the headaches associated with limitedavailability of primary care physicians particularly after normal businesshours. Various print and radio ads will be featured throughout the Detroitmarket, along with billboard ads, posters, wallet cards, flyers, and magnetsall featuring the For What Ails You messaging.
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"This ad campaign uses humor to shed light on the issues we all face whenhaving to make urgent decisions on where to seek appropriate medical care fornon-life threatening illnesses and injuries," said Assistant Vice President ofSales for Concentra, Rick Zidek. "Concentra Urgent Care is poised to addressthese issues with quality and efficient patient care, at times when mostprimary care physicians are unavailable and without the extensive wait timesof an ER. We are the bridge between accessibility and affordability whentreating urgent medical situations."
Using a good-humored connection between a common illness and medicalproviders who can treat that illness conveniently and affordably, Concentra'scampaign helps consumers make appropriate choices when seeking medical care.Concentra's mission is to make health care available and affordable, anddelivers on that by offering a wide array of medical services to address mostinjuries, illnesses, or conditions.
Concentra maintains 9 Medical Centers in the Detroit area, all offeringUrgent Care services. The company maintains 22 medical care facilities inMichigan, and 320 Centers nationwide, which help bridge the gap betweenprimary care physicians and the emergency room.
About Concentra(R)
Concentra is a leading health care company that strives to make healthcare accessible and affordable. The company, through its affiliatedproviders, offers a broad range of services that provide quality patient carefor work-related injuries while containing the rising costs of occupationalhealth care and workers' compensation. The company operates 320 medicalcenters in 40 states and more than 270 on-site medical facilities at employerlocations throughout the nation. Through its affiliated providers, Concentraalso provides urgent care services at a growing number of its medical centerlocations to bridge the gap between primary care physicians and the emergencyroom. http://www.concentra.com.
SOURCE Concentra
