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Coming out of the Closet in the Constipation Category, Purdue Products Awards 'Best Seats in the House' to Over 100 Consumers

Thursday, March 4, 2010 General News J E 4
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STAMFORD, Conn., March 3 It seems that tickets to sporting events, concerts and movies are enough to make consumers forget their discomfort and embarrassment dealing with digestive health issues, including constipation. Over 25,000 entries were received for Purdue Products' unique, "buzz worthy" sweepstakes, "Best Seats in the House," over five months in 2009. This program involved top retailers across the country, and culminated with the January announcement of three grand prize winners.

"As a leader in the constipation relief arena, Purdue is taking a novel and lighthearted, but educational approach to creating awareness about the symptoms, causes and treatments for occasional constipation," explains Charlene Bailey, Director, Product Management. "The 'Best Seats' promotion was designed to remind consumers that they don't have to miss out on life experiences due to irregularity. They can recognize and relieve occasional constipation and enjoy their favorite activities."

According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), more than four million Americans suffer from occasional constipation. As Bailey explains, "There are many lifestyle triggers for constipation, including stress, poor diet and travel. We want consumers to know that we have a product portfolio to address occasional constipation and that people don't have to let occasional constipation get in the way of life."

Purdue announced three grand prize winners, each of whom received a three-day/two-night getaway to an event of their choice, valued at $5,000 each. Thirteen weekly prize winners received two tickets to the event of their choice, valued at $800; 86 daily winners each received two tickets to the event of their choice, valued at $400.

"Best Seats" was a multichannel sweepstakes that consumers entered to win Ticketmaster giftcards to their favorite events. The promotion was supported by Della Femina and Pollock Communications. For more information on the Purdue laxative portfolio and the promotion, visit www.GetConstipationRelief.com.

The Purdue Products L.P. Line of Laxatives

Senokot® Tablets and Colace® Capsules have been recommended by doctors and pharmacists for more than 50 years for effective, gentle and safe relief from occasional constipation. Colace® Capsules, the #1 recommended stool softener brand by doctors and pharmacists, relieves occasional constipation that may be associated with certain medical conditions. Senokot-S® Tablets provide gentle, yet effective relief for occasional constipation associated with certain medications. The Purdue laxative portfolio includes: Colace® Capsules, Peri-Colace® Tablets, Senokot® Tablets, Senokot-S® Tablets and SenokotXTRA® Tablets. The Purdue laxative portfolio is dedicated to providing customers with specific solutions to the various types of occasional constipation that can occur as part of everyday life.

Press Contact: Tasia Hurt Pollock Communications 212.941.1414 thurt@pollock-pr.com

SOURCE Purdue Products L.P. Line of Laxatives
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