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Color My World: Carmex® Launches Its First Tinted Products Ever

Tuesday, August 24, 2010 General News J E 4
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MILWAUKEE, Aug. 24 /PRNewswire/ -- Carma Laboratories Inc., the maker of Carmex® lip balm products, today announced the introduction of two new Carmex Moisture Plus™ ultra-hydrating lip balms with tints of sheer color. Sheer pink and sheer peach mark the first time Carmex has added a color to its lip balm products.

The satin gloss finish provides a hint of peach or pink color. This premium ultra-hydrating lip balm with a slant tip applicator provides intense moisturizing with vitamin E, aloe, shea butter and avocado butter and has an SPF 15 to provide additional protection. These new lip balm products will be available beginning in August for $2.99 each at Walgreens and Walgreens.com.

"In our nearly 75-year history, these are our first tinted products and we are very excited about them. They are an affordable way for women to give their lips intense hydration with a slight hint of color," said Paul Woelbing, president of Carma Laboratories.

The new Moisture Plus tints join the popular Carmex family of products, including original Carmex Moisture Plus ultra hydrating lip balm, which provides a clear, satin gloss finish. Carmex lip balm is available in a jar, tube or stick, in several different flavors and with sun protection. For more than 10 years running, Carmex has been the most pharmacist-recommended lip balm; ranking number one in a national survey of over-the-counter lip balm products by Pharmacy Times magazine.

About Carmex and Carma Laboratories Inc.

For more than 70 years, Milwaukee-based Carma Laboratories has manufactured Carmex brand lip balm. Carmex products are available at most U.S. retailers and online. For more information, contact Carma Laboratories at (414) 421-7707 or visit www.mycarmex.com.

SOURCE Carma Laboratories Inc.

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