That's the inspiration behind women's apparel retailer Coldwater Creek'snew Susan G. Komen fundraiser, "Share your journey...for the Cure", anengaging viral fundraising program launched in joint effort with TrishaYearwood, country music star, author of "Georgia Cooking in an OklahomaKitchen" and passionate breast health advocate.
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"I've walked 60 miles in the Breast Cancer 3-Day event to help find acure, but the real journey has just begun," said Trisha Yearwood of hersupport of "Share your Journey...for the Cure" fundraiser.
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"Trisha's passion for this cause feels so right for us, and we couldn't bemore thrilled that she is willing to help spread the word about this greatprogram," said Elizabeth Turley, Director of Marketing for Coldwater Creek."Share your Journey ... for the Cure not only delivers a message of awareness,but raises funds that benefit the local Affiliates of Susan G. Komen for theCure."
To start your Journey, pick up a donation card at any Coldwater Creekstore, or log onto http://www.coldwatercreek.com/journey. After making adonation online, everyone will receive a referrer ID and email to pass on tofriends, family, and coworkers, breast cancer survivors and co-survivors,inspiring additional donations along the way. Passing it on to others is thekey to success and what a thrill it is to watch your donations grow.Imagine... if eight people pass it on to eight people and they pass it on toeight people, what a powerful way to share the message and make a realdifference.
No purchase is necessary to activate the card and the minimum donationamount is just $1.00.
As a National Series Sponsor of the Susan G. Komen Race for the Cure(r),Coldwater Creek supports both the national and local affiliates of Susan G.Komen for the Cure. Coldwater Creek has donated more than $4.6 million toKomen. Coldwater Creek's involvement includes participation in over 100 SusanG. Komen Race for the Cure(r) events, the Share the Hope gift cards salesprogram and the Share the Promise bracelets sales.
About Coldwater Creek
Founded in 1984, headquartered in Sandpoint, Idaho, Coldwater Creek(Nasdaq: CWTR) is a leading specialty retailer of women's apparel, gifts,jewelry, and accessories. The company sells its merchandise through premiumretail stores across the country, online at coldwatercreek.com and through itscatalogs.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would doeverything in her power to end breast cancer forever. In 1982, that promisebecame Susan G. Komen for the Cure and launched the global breast cancermovement. Today, Komen for the Cure is the world's largest grassroots networkof breast cancer survivors and activists fighting to save lives, empowerpeople, ensure quality care for all and energize science to find the cures.For more information about Susan G. Komen for the Cure, breast health orbreast cancer, visit http://www.komen.org or call 1-877-GO-Komen.Contact: Elizabeth Turley Director of Marketing Coldwater Creek (208) 265-3118 [email protected]
SOURCE Coldwater Creek
