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Cold.com - Domain Name to be Auctioned, US$1 Million Minimum Bid

Friday, October 17, 2008 General News J E 4
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WATERTOWN, Mass., Oct. 16 Cold.com will be auctioned inlate November with a minimum acceptable bid of US$1 million, announced PatentKinetics, LLC, an intellectual property strategy, evaluation, and brokeragecompany. Sealed bids are being accepted until November 14.

"We anticipate exceptionally strong interest in Cold.com," said Bob Weber,Managing Director, Patent Kinetics, LLC. "Marketing, advertising, brandmanagement, public relations professionals, and other executives shouldcarefully evaluate how the unique Cold.com domain name and web presence couldfigure prominently in their efforts to extend brand equity by leveragingconsumers' brand and product associations with the word 'cold'."

Weber noted that the list of product categories and vertical markets thatcould make excellent use of the Cold.com domain name by utilizing theconsumer's brand and product associations is surprisingly long, and includes(and is by no means limited to):

High Value Domain Names

Cold.com is one of the few high value, 4-letter .com domain names to beput up for auction recently. High value domain names that have sold for atleast US$1 million include: Fund.com at just under US$10 million (topping thelist so far for 2008); Diamond.com and Business.com, both US$7.5 million;AsSeenOnTV.com, US$5.1 million; Vodka.com and CreditCheck.com, both US$3million; and Rebate.com, US$1 million. A list compiled from public sources ofthe 30 high value domain names that have sold for at least US$1 million can befound at http://www.patentkinetics.com.

Detailed Auction Information:

Sealed bids must be received no later than 5 p.m., Eastern Standard Time,Friday, November 14, 2008. The minimum acceptable bid is US$1 million. Thesale to the highest bidder is expected to close in early December.

Documents detailing the sealed bid auction process, auction rules, andrelated terms and conditions are available on the Web at http://www.cold.comand at http://www.patentkinetics.com. Documents for bidders include: theCold.com Sealed Bid Auction FAQ, the Cold.com Bidder Agreement and Rules, theCold.com Sealed Bid Submission Form, and the Cold.com Purchase and SalesAgreement.

About Patent Kinetics, LLC:

Based near Boston, MA, Patent Kinetics, LLC is an Intellectual Propertystrategy, evaluation, and brokerage company specializing in patents,trademarks, copyrights, and high value Internet domain names. Dr. RobertWeber, Managing Director of Patent Kinetics, LLC, has been involved inIntellectual Property creation and transactions for more than two decades. Heis a named inventor on 20 issued United States patents and a number of foreigncounterparts, and on several patent applications pending in the United Statesand other jurisdictions.-- Alcoholic and non-alcoholic beverages; -- Cold medicines and pharmacies; -- Ice cream, milk, and other dairy products; -- Home heating and cooling; -- Travel and leisure; -- Winter sports and recreation; -- Refrigeration; -- Cold storage facilities; -- Computer software; and -- Video games.

SOURCE Patent Kinetics, LLC
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