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Cleveland-based Health Care Tech Company Within3 to Join Industry Leaders at Health 2.0 Conference in San Francisco

Friday, September 14, 2007 General News J E 4
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CLEVELAND, Sept. 13 Within3 today announced that it hasbeen invited to join Google, Yahoo, Microsoft, and other industry leaders atthe inaugural Health 2.0 Conference in San Francisco on September 20.

Within3 is a growing company that has developed an online platform forphysicians, researchers, and medical organizations worldwide. Members useWithin3's relationship-driven networking platform - www.within3.com - as aprofessional tool, where they can create their online identity, establish andstrengthen professional relationships, find and filter information, andidentify opportunities for professional development and innovation in theirfield.

Within3's CEO Lance Hill will participate in an afternoon panel on how Web2.0 technologies such as social-networks are changing the health carelandscape for healthcare providers, namely physicians. "We are delighted athaving been asked to present at the Health 2.0 conference. Within3 is thefastest growing, international, online network for physicians and researchers,and we look forward to demonstrating how our members leverage the platform toimprove the practice and research of medicine. The Health 2.0 paradigm isgaining strong momentum, and the success that we and other companies arerealizing validates its potential. It is a compelling time to be in thismarket."

Having had a preview of Within3's upcoming demonstration at theconference, Matthew Holt, author of The Health Care Blog and an organizer ofthe Health2.0: User-Generated Healthcare Conference said, "We've beenreviewing several exciting Health2.0 technology companies in the run up to theconference, and we think that people will be really excited to see Within3'sapproach to combining physician social networking with opinion and peer-reviewed content."

Web 2.0 technologies are changing the healthcare landscape. Consumers andproviders are using innovative, community-driven tools such as socialnetworks, blogs, wikis, and personalized search engines to find and sharehealth information and interact with one another. Within3 will be joiningother pioneers in this innovative area for a day of discussion,demonstrations, and dynamic panel presentations. Among the discussion areaswill be social media, web search, tools for consumers, social networking, andother innovative tools and technologies being used in healthcare.

Within3's cofounder Michael Markus Ph.D. said, "Some of the most excitinginnovations in online health care will be on display at the Health 2.0conference and we are happy to be taking part - especially as it pertains toweb 2.0 and social networking. For Within3, the term "social networking" isoften misapplied when describing what we do. While our platform features someof the most advanced social networking technology in existence, our focus isclearly on professional networking vs. social. In this way, we are not simplya "MySpace for physicians" - our members leverage Within3 for real consults,real research, and real improvements in patient outcomes."

Within3 fuses social network science and proprietary Internet technologyto enable a valuable online network for physicians, researchers and medicalorganizations worldwide (www.within3.com). Within3 is based in Cleveland, Ohio,and is a portfolio company of BioEnterprise, a non-profit business acceleratorchartered by the Cleveland Clinic, Case Western Reserve University, UniversityHospitals, and Summa Health Care.

SOURCE Within3
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