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ClearWay Minnesota(SM) Unveils a New Icon at the State Fairgrounds

Thursday, August 23, 2007 General News J E 4
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MINNEAPOLIS, Aug. 22 ClearWay Minnesota will return to theMinnesota State Fair with a brand new icon at the corner of Dan Patch andCooper Street -- a giant, crushed cigarette. The 20 foot tall cigarette standsin an ashtray ten feet wide and four feet tall. The cigarette was developed bylocal advertising firm Clarity Coverdale Fury and is similar to the QUITPLANbillboard that has been displayed in Forest Lake and Rochester.

The new look of the ClearWay Minnesota State Fair booth will be unveiledon the opening day of the State Fair outside the Northeast corner of the KARE11 Health Fair building, two blocks west of Snelling Avenue. Visitors can findinformation there about QUITPLAN stop-smoking services, receive a carbonmonoxide screening and free water bottle.

"We're very excited about the new look of our booth," said DavidWilloughby, ClearWay Minnesota Chief Executive Officer. "The giant crushedcigarette will be a clear message to State Fair visitors -- you can snuff outyour smoking habit through our free QUITPLAN Services. Since the launch ofQUITPLAN Services in 2001, more than 10,000 Minnesotans have used the programto successfully stop smoking."

Smoke-free laws often encourage smokers to try and quit, and the ClearWayMinnesota booth will also feature information to educate Minnesotans about theupcoming statewide smoke-free law, effective on October 1, 2007. Additionalinformation about the law and implementation can be found athttp://www.freshairmn.org. In Minnesota, quit-smoking services are availableto any Minnesotan who wants help through QUITPLAN(R) Services(1-888-354-PLAN).

"With the smoke-free law going into effect in just over a month, manyMinnesotans may have questions about implementation and what to expect," saidWilloughby. "Our Fresh Air campaign and website provides information andresources to business owners and the general public."

About ClearWay Minnesota(SM)

ClearWay Minnesota is an independent, non-profit organization thatimproves the health of Minnesotans by reducing the harm caused by tobacco.ClearWay Minnesota serves Minnesota through its grant-making program,QUITPLAN(R) stop-smoking services and statewide outreach activities. It isfunded with 3 percent of the state's 1998 tobacco settlement. For moreinformation on ClearWay Minnesota or QUITPLAN Services, call 952-767-1400 orvisit http://www.clearwaymn.org.QUITPLAN(R) Services for Minnesotans include: -- The QUITPLAN(R) Helpline -- The QUITPLAN Helpline offers telephone counseling and free nicotine patches, lozenges or gum to eligible callers. -- http://www.quitplan.com -- The website offers free lifetime membership, helpful quitting tools and activities and the chance to connect online with thousands of others who have chosen to quit tobacco. -- QUITPLAN(R) Centers -- QUITPLAN Centers provide in-person counseling in a healthcare setting, as well as access to nicotine patches, lozenges or gum. -- Community-Tailored QUITPLAN(R) Centers -- A combination of stop-smoking tools and culturally-tailored counseling for communities of color. -- QUITPLAN(R) at Work -- The QUITPLAN at Work program offers free on-site professional group counseling for eligible businesses with at least eight employees ready to stop smoking.

SOURCE ClearWay Minnesota
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