As you may already know this past World Malaria Day we conducted a campaign. Our goal was to reach out to people in need and do something concrete to alleviate the spread of a ailment that is totally preventable.
India has the largest malaria burden
outside Africa accounting for 70% of cases in 2015. With a 2030 deadline set to eliminate the disease we needed to start doing our bit in terms of real on-the-ground action. Severe malaria outbreaks in India aggravated by poor sanitation and drainage
underline an urgent and growing need to deal with this menace.
Adhering to the motto that the more action you take the greater the end result we banded together with volunteer members of our community to adopt one of the many socio-economic areas of Chennai who really needs it. The slum area in Mallipoo Kuppam Adyar is home to many unfortunate yet hopeful citizens of this city. Our campaign involved the following key activities:
Adoption of the Slum
Cleaning of Slum
Fogging and pest control
Awareness session by doctors about prevention of Malaria
Hand hygiene session by our Nursing Team
Our plan was to raise awareness with some concrete action. And we did! It was quite frankly a roaring success. With the help of our volunteers the activities went on without a hitch and the doctors and nurses conducting the awareness sessions were true professionals!
Also important to share is that over 100 big-hearted conscientious people came over to volunteer in our campaign in Mallipoo Kuppam. With a force like this it was highly unlikely that we’d fail in our goal.
The digital campaign managed to gain the attention of over 50000 people and we had over 1000 people watching the livestream of the event. We also received support from our online community with over 2000 interactions.
We could not be happier with the results; nor can we be more touched by the support from volunteers and the online community.
We’d like to extend a big thank you to everyone involved staff volunteers and our online community for making this campaign the leap in the right direction that it is!
This is only the beginning. We plan to take recourse in action so that we can lead by example.
Come lead with us!