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Cincinnati Among the First to Offer Probiotic Supplement Align(R)

Wednesday, November 28, 2007 General News
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CINCINNATI, Nov. 27 Procter & Gamble (P&G) today announcedthat Align, a probiotic supplement new to store shelves, will now be sold inSt. Louis, Cincinnati and Dallas. Align is a daily probiotic supplement -- asource of healthy bacteria, that builds and maintains a natural defenseagainst a full range of episodic digestive upsets, such as constipation,diarrhea, abdominal discomfort, urgency, gas and bloating*. Align is the onlyprobiotic supplement that contains Bifantis(R) (Bifidobacterium infantis35624), a natural probiotic strain clinically proven to help restore thebalance of healthy bacteria in the digestive system.
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"This is great news for the people of Cincinnati," says Dr. MichaelKreines of Greater Cincinnati Gastroenterology Associates. "In my practice Isee a lot of people with episodic digestive issues and recent researchsuggests that Bifantis has the most solid data for helping this type ofdigestive upset. My patients will be happy to know that it is now available tothem locally."
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Bifantis has been rigorously tested and the data gathered from clinicaltrials validated its efficacy as a probiotic that can be helpful to thedigestive system.

"We are very excited that Align will be more widely available to consumerswith episodic digestive upsets," said Kristin Harper, Align Brand Manager."At P&G, we are committed to advancing research and gaining a betterunderstanding of digestive functioning. Probiotic supplements provide adifferent way of addressing digestive problems by supplying a consistent levelof the specific bacterial strain that has been proven to build up healthyintestinal function over time."

Where to Find Align

In addition to being sold in select stores in St. Louis, Cincinnati andDallas, Align is available nationally at any pharmacy counter. Align can alsobe ordered online at www.AlignGI.com or by phone at 1-800-208-0112.

About Align

Align is a lactose- and calorie-free daily probiotic supplement that helpsbuild and maintain a strong and healthy digestive system.* Align works byproviding a natural defense against episodic digestive upsets such asconstipation, diarrhea, abdominal discomfort, urgency, gas and bloating. Alignis the only probiotic supplement containing the probiotic ingredient Bifantis(Bifidobacterium infantis 35624).

Bifantis is the natural probiotic strain in Align. The specific and purestrain Bifantis is clinically proven to build and maintain a strong, healthydigestive system. Align is the only probiotic supplement that containsBifantis. Experts believe the benefits of probiotics are strain-specific, andno other probiotic strain is backed by the strength of the clinical datasupporting Bifantis. Please visit AlignGI.com for more information.

Align is sold in boxed blister packs of 28 easy-to-swallow capsules. The28-day supply retails for approximately $32.99.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around theworld. P&G has one of the strongest portfolios of quality, leadership brandsin consumer health and wellness, including Actonel(R), Align(R), Always(R),Asacol(R), Crest(R), Enablex(R), Metamucil(R), Oral-B(R), Pepto-Bismol(R),Prilosec OTC(R), Scope(R), Tampax(R), and Vicks(R), in addition to its trustedconsumer brands, including Ariel(R), Braun(R), Bounty(R), Charmin(R), Dawn(R),Downy(R), Duracell(R), Folgers(R), Gillette(R), Head & Shoulders(R), Iams(R),Lenor(R), Mach3(R), Olay(R), Pantene(R), Pampers(R), Pringles(R), Tide(R),Wella(R), and Whisper(R). The P&G community consists of over 135,000employees working in over 80 countries worldwide. Please visithttp://www.pg.com for the latest news and in-depth information about P&G andits brands.

*These statements have not been evaluated by the Food and DrugAdministration. This product is not intended to diagnose, treat, cure orpreve
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