IRVINE, Calif., Nov. 10 ChromaDex(OTC Bulletin Board: CDXC), today announced that it has entered into anexclusive agreement with Cargill (Wayzata, Minn.) to supply global analyticalreference standards and research materials for the individual sweet componentsof stevia. This provides the ability for food and beverage companies tovalidate rebiana for use in consumer products.
With the introduction of Truvia(TM) rebiana natural sweetener by Cargill,there is a need to ensure the quality of stevia related products. These newanalytical reference methods will provide that industry standards set forrebiana meet specifications of consistency and quality. Rebiana is a naturalproduct originating with the leaves of the stevia plant. Previously, therewere no accepted standards of identity for food and beverage companies to useto evaluate stevia-based products.
ChromaDex and Cargill have partnered to create the quality assurance andresearch tools necessary for analytical testing of stevia based products, fromraw material to finished sweeteners such as rebiana.
"We are very pleased to be partnering with Cargill," said Frank Jaksch,CEO and co-founder of ChromaDex, Inc. "Not all stevia sweeteners are createdequal, and it will be important for companies using stevia ingredients toselect the right standards and analytical methods in differentiating productsthat meet requirements for food use. By partnering with Cargill, ChromaDex nowoffers an extensive range of stevia-related sweet compounds as analyticalreference standards or research materials."
"Cargill has a long history and an established reputation for providinghigh quality food ingredients to customers globally," said Zanna McFerson,business director Truvia(TM) natural sweetener. "For rebiana, we not onlydeveloped the specifications for this new sweetener, but we also created themethods and systems to ensure that our product is consistent each and everytime for our customers and consumers."
ChromaDex is a world leader in the development of Phytochemical andBotanical Reference Standards. ChromaDex provides the dietary supplement,food, beverage, nutraceutical and cosmetic industries with the analyticaltools, products and services to meet the regulatory, quality, efficacy andsafety standards for their products.
Any statements that are not historical facts contained in this release areforward-looking statements. Actual results may differ materially from thoseprojected or implied in any forward-looking statements. Such statementsinvolve risks and uncertainties, including but not limited to those relatingto product and customer demand, market acceptance of our products, the effectof economic conditions both nationally and internationally, ability to protectour intellectual property rights, impact of any litigation or infringementactions brought against us, competition from other providers and products,risks in product development, our ability to raise capital to fund continuingoperations, the ability to complete transactions, and other factors discussedfrom time to time in the Company's Securities and Exchange Commission filings.The Company undertakes no obligation to update or revise any forward-lookingstatement for events or circumstances after the date on which such statementis made except as required by law.