China's Major Depression Drug Market will Triple by 2012
According to the new Emerging Markets report entitled Major Depression inChina, this growth will be fueled in part by increasing urbanization and agreater exposure to risk factors.
"The risk of major depression among urban populations is more than fourtimes that of rural populations. Major depression is most common in urbanareas of China with over 75 percent of prevalent cases found in these areas in2007," stated Matthew Winton, Ph.D., analyst at Decision Resources.
The report also finds that Chinese physicians and patients prefer Westernmedicines to Chinese-manufactured products. Although Chinese physiciansgenerally regard Western-manufactured antidepressants as being of much higherquality than locally manufactured drugs, many Chinese-manufactured drugs haveachieved a majority of the market share, largely due to their lower prices.
"Western drug companies should consider competitive pricing of theirbranded drugs, relative to their Western competitors, as part of theirstrategic entry into China. Strategic pricing could offer multinationalcompanies a distinct competitive advantage in this rapidly growing market,"added Dr. Winton.
EMERGING MARKETS REPORTS
The Ultimate Analysis of Pharmaceutical Markets in China and India
Decision Resources is the FIRST and ONLY company to offer a syndicatedreport series for high-growth emerging markets with comprehensivedisease-specific analysis. Each report assesses the commercial opportunity inthe pharmaceutical market for a disease based on population demographics,economic development, disease epidemiology and changing physicians' practices.
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