WALTHAM, Mass, Nov. 17 Decision Resources, one of theworld's leading research and advisory firms focusing on pharmaceutical andhealthcare issues, forecasts that the Chinese major depression drug marketwill triple by 2012, growing from $75 million in 2007 to $226 million in 2012.Selective serotonin reuptake inhibitors (SSRIs), the market-leading drugclass, will continue to experience strong double-digit growth, contributing tothe annual 20 percent growth of the major depression drug market during theforecast period.
According to the new Emerging Markets report entitled Major Depression inChina, this growth will be fueled in part by increasing urbanization and agreater exposure to risk factors.
"The risk of major depression among urban populations is more than fourtimes that of rural populations. Major depression is most common in urbanareas of China with over 75 percent of prevalent cases found in these areas in2007," stated Matthew Winton, Ph.D., analyst at Decision Resources.
The report also finds that Chinese physicians and patients prefer Westernmedicines to Chinese-manufactured products. Although Chinese physiciansgenerally regard Western-manufactured antidepressants as being of much higherquality than locally manufactured drugs, many Chinese-manufactured drugs haveachieved a majority of the market share, largely due to their lower prices.
"Western drug companies should consider competitive pricing of theirbranded drugs, relative to their Western competitors, as part of theirstrategic entry into China. Strategic pricing could offer multinationalcompanies a distinct competitive advantage in this rapidly growing market,"added Dr. Winton.
EMERGING MARKETS REPORTS
The Ultimate Analysis of Pharmaceutical Markets in China and India
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