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The S&A Fair, first held in 1955, started out as an annual event and hassince expanded to take place twice a year. It is the most important trade fairfor the food and beverage industry in China. Every spring and fall, thousandsof prominent Chinese and international companies participate in the event andpromote their products. The latest S&A Fair generated over RMB 10 billion($141 million) in contracts for purchase orders.
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The 79th S&A Fair marks China Yingxia's debut as an exhibitor at the eventand the Company plans to use this platform to heavily promote its soy milkproducts produced by its recently acquired soy milk production facilityShanghai Jin Ao ("Jin Ao"). In addition, the Company will also present itspopular Longgu golden millet, functional organic Fugui rice for diabetics andother nutritional food products at the event.
"We plan to use the S&A Fair to increase our visibility in the moreaffluent southern China region," said Ms. Yingxia Jiao, CEO of China Yingxia."Our promotional strategy involves focusing on the unique benefits of our soy-based products compared to dairy products. Soy milk is considered naturallyhealthy, because unlike cow's milk, soy milk contains little saturated fat andno cholesterol. In addition, due to our advanced production process, oursoymilk products have higher nutritional content compared to traditional soymilk products."
The facilities use a patented Australian technology for the production ofsoy yogurt and soy milk. The process involves a biochemical reaction forprocessing the soybeans, making the technology difficult to copy withoutproper know-how or equipment. China Yingxia currently is the only Chinesecompany utilizing this process.
China Yingxia also plans to emphasize the advantages of its soy milkproducts in the light of the recent scandal of tainted cow's milk in China.The Company's soy milk products are made of organic soybeans and the Company'svertically integrated production process and quality control measures enablethe company to certify the safety of the end product.
"With the recent scandal involving contaminated cow's milk in China,Chinese consumers will evaluate their current consumption behavior andactively seek to secure a safe and healthy diet. China Yingxia's soy milkproducts are a prospective choice for many consumers because of theirexceptional quality," said Ms. Jiao. "As China Yingxia is involved in allproduction phases, from growing organic soybeans to packaging the soy milk andyogurt, the risk of potentially harmful substances slipping through ourprocesses is minimal. We employ a fully automated, closed production systemusing Australian patented technology and state-of-the-art production equipmentfrom the French Triballat Noyal."
China Yingxia's production facilities employ a multi-phased qualitycontrol process. The Company's Jin Ao facility is Hazard Analysis CriticalControl Points (HACCP) and Quality Control Standard (QS) certified, and thesoy products manufactured in Harbin have earned the "Organic Conversion"certification from China National Accreditation Service for ConformityAssessment ("CNAS"). China Yingxia has also passed the ISO9001:2000certification.
About China Yingxia International, Inc.
China Yingxia International, Inc., through its 100%-owned subsidiary,Harbin Yingxia Industrial Group Co., Ltd. ('Yingxia'), is primarily engaged inthe development, production and sales of health food products in China.Yingxia is located in the Province of Heilongjiang, Peoples Republic of China.Yingxia's products include soybean-based foods and drinks, longgu goldenmillet enriched products, organic rice products, raw cacti, cactus and otherherbal-based supplements, cosmetics, personal care products, and Nestleproducts.
Safe Harbor Statement
The statements contained herein that are not historical facts are"forward-looking statements" within the meaning of Section 21E of theSecurities and Exchange Act of 1934, as amended, and the Private SecuritiesLitigation Reform Act of 1995. Such forward-looking statements may beidentified by, among other things, the use of forward-looking terminology suchas "believes," "expects," "may," "will," "should," or "anticipates," "expect"or the negative thereof or other variations thereon or comparable terminology,or by discussions of strategy that involve risks and uncertainties. Inparticular, our statements regarding the potential growth of the markets orforecasting financial results are examples of such forward-looking statements.The forward-looking statements include risks and uncertainties, including butnot limited to, general economic conditions and regulatory developments, notwithin our control. The factors discussed herein and expressed from time totime in our filings with the Securities and Exchange Commission could causeactual results and developments to be materially different from thoseexpressed or implied by such statements. The forward-looking statements aremade only as of the date of this filing, and we undertake no obligation topublicly update such forward-looking statements to reflect subsequent eventsor circumstances.For further information, please contact: Company Contact: Mr. Ren Hu Chief Financial Officer China Yingxia International, Inc. Tel: +1-201-887-0415 Email: [email protected] Investor Relations Contact: Mr. Crocker Coulson President CCG Investor Relations Tel: +1-646-213-1915 Email: [email protected] Web: http://www.ccgir.com
SOURCE China Yingxia International, Inc.
