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"We look forward to improving our communication with investors and arepleased to collaborate with CCG Elite to increase our visibility both in theinvestment community and with the financial media," said Ms. Yingxia Jiao,Chief Executive Officer of China Yingxia.
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China Yingxia, through its wholly-owned subsidiary, Harbin Yingxia, isengaged in the development, production and sale of health food products,including soybean meals and drinks, cactus based foods, rice products, andbeauty cosmetics. China Yingxia's principle products and services are dividedinto five categories and include nutritional food products, dietarysupplements, cosmetic products, raw cactus plants, personal care products andothers. The Company has approximately 235 SKUs and produces approximately 64%of its products in house. The remaining products are purchased wholesale andresold or manufactured by third-party contracted companies, including Nestle.The Company sells its products through franchised retail outlets and regionaldistribution centers in the PRC.
Currently there are over 3,000 health food companies in China with totalannual production over $6.2 billion. 1.45% of these companies have capitalover $12.5 million, 38% are mid-sized companies with capital between $6.2 and$12.5 million, 48.05% with capital between $12,500 and $6.2 million and theremaining 12.5% are workshop style companies with capital less than $12,500.These statistics show that the majority of Chinese health food manufacturersare small to mid sized companies. The Company has a comparative advantage incapital, $37 million as of year ended, December 31, 2007, and scale comparedto other health food companies.
China Yingxia enjoys competitive advantages due to its research anddevelopment capabilities, manufacturing capacity and sales force which acts asconsultants to consumers. The Company's current growth strategy includesacquisitions as well as organic growth.
"China Yingxia is a leading provider of health food products in the PRC.The Company is uniquely positioned to take advantage of the growing Chinesemiddle-class consumer, who is keen on living a healthier lifestyle," saidCrocker Coulson, President of CCG Elite. "With its wide range of products andservices that cater to this lucrative market, China Yingxia is well positionedto succeed in this industry."
About CCG Elite
CCG Elite is a global, full-service investor relations firm, headquarteredin Los Angeles, CA with offices in New York City, Newport Beach, Calif.,Dallas, Texas, Hong Kong, Beijing, Shanghai and Tel Aviv. CCG Elite isuniquely positioned to provide outsourced, high-level investor relationssolutions to its clients, combined with an in-depth understanding of Asia'scorporate culture and economic environment, to convey their story to funds andbroker-dealers located in the U.S. For further information, contact CCG Elitedirectly, or visit the Company's Web site at http://www.ccgelite.com .
About China Yingxia International, Inc
China Yingxia International, Inc., through its 100%-owned subsidiary,Harbin Yingxia Industrial Group Co., Ltd. ('Yingxia'), is primarily engaged inthe development, production and sales of health food products in China.Yingxia is located in the Province of Heilongjiang in mainland China.Yingxia's products include soybean-based foods and drinks, longgu goldenmillet enriched products, cactus-based herbal supplements, personal carep
