NEW YORK, Dec. 17 Guidenz, the medical information business unit of Cerebrio, LLC, a part of Omnicom Group Inc. (NYSE: OMC), and MedLink International, Inc. (OTC Bulletin Board: MLKNA), a company dedicated to providing the medical community with applications and services that ease the accessibility of physicians and patients to electronic medical records, announce the signing of an exclusive agreement to develop and market a suite of unique information products and services.
This collaboration will allow the development of highly-targeted commercial information products and continuing medical education (CME) programs for physicians, based on aggregated, HIPAA-compliant patient information derived from individual physicians' own patient populations. This informational core will enable the two companies to reach into individual physicians' panels of patients and identify specific practices or particular interest groups of importance to medical marketers or educators. As a result, the industry will now be able to direct surveys and market research to a much greater degree than is presently possible by any other means. For example, physicians with more than 100 active diabetes patients can be identified and the aggregate improvement of the patients can be tracked by viewing changes in laboratory results subsequent to the inclusion of a new drug in their therapeutic regimen. Similarly, physicians' interests and educational needs can be matched to specific, new Internet-delivered CME programming. The MedLink infrastructure allows ease of physician identification, invitation, and delivery of educational programs.
Bill Marovitz, President of Cerebrio, LLC stated "The inclusion of de-identified aggregated patient information in the identification of specific practices and the ability to invite physicians to participate in education, research, or marketing programs is unique and represents a market-moving event."
About MedLink International, Inc.
MedLink International, Inc., (OTC Bulletin Board: MLKNA) is a full-service healthcare information technology (IT) company that provides physicians, imaging centers, labs, and patients with products and services designed to help create, manage, and share medical information. The MedLink International state-of-the-art flagship product, the 2008 CCHIT-certified MedLink Total Office EHR 3.1 and practice management application, provides physicians with the ability to provide superior patient care, enhanced regulatory compliance, and efficiency tools to help promote a profitable practice by utilizing one solution to handle all of their clinical support and practice management needs in one easy-to-use application. For more information regarding MedLink's products and services, please visit www.medlinkus.com.
About Cerebrio, LLC
Cerebrio, LLC, is a specialized healthcare communications company providing continuing medical education and strategic medical information. The company is a part of Omnicom Group, Inc. (NYSE: OMC) (www.omnicomgroup.com). The business units of Cerebrio, LLC, include Guidenz (www.guidenz.com) and Cerebrio (www.cerebrio.com) CME.
SOURCE Cerebrio, LLC