Central Bark's Dog-Gone Good Year

Friday, October 17, 2008 General News J E 4
WEST ALLIS, Wis., Oct. 16 People don't want to hear theirbusiness is going to the dogs but it could be just the ticket for success;just ask Chris Gaba and Jackie Jordan, co-founders of Central Bark Doggy DayCare, who have introduced several new initiatives this year to maintain theircommitment to franchisees, clients and communities.

The first of Central Bark's changes is highly visible: a redesigned The new site includes common components likefrequently asked questions and franchising facts but now also employscomments, social networking and even YouTube videos. Gaba, Jordan and designerConrad Ayala of Milwaukee-based Spin Group feel the site provides theinformation clients wanted and the autonomy that franchisees craved to buildtheir operations.

Central Bark is also implementing a physical facelift through BR Signs,Inc. -- an award-winning, Florida-based company that has completed over 5,000projects internationally and has previously worked with Starbucks, Jamba Juiceand Sprint -- which will supply the company with all interior and exteriorsignage. Central Bark has also partnered with St. Louis-based OneSource torefine the company's interior look and feel. Gaba said Central Bark'sinvolvement with both companies will reduce his franchisees' overall timeinvolvement and financial investment.

Lastly, 2008 marks the seventh year of Central Bark's Dog Bless America, aprogram where prison inmates train dogs to assist disabled veterans and raiseassistance dogs and guide dogs for the blind. Since 2001, Dog Bless Americahas provided bulletproof vests for K-9 teams in Florida, supplies for K-9teams in Afghanistan, relief for dog victims of Hurricane Katrina, funding fora Pathways to Hope dog and the transport dogs from a prison program in Maineto final training in Southern California.

Central Bark Doggy Day Care is the nation's largest network of day carefor dogs with programs specifically designed to enhance safety and well beingwhile still providing a social outlet for "dogs to be dogs." Central Barkcurrently operates over 30 locations -- 14 of which opened in 2008. Thecompany hopes to have 50 to 60 locations open by the end of 2010.

SOURCE Central Bark Doggy Day Care


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