NEW YORK, Sept. 23 /PRNewswire-USNewswire/ -- Celebrity moms Ashlee Simpson, Tori Spelling, Angie Harmon and Marissa Jaret Winokur are designing one-of-a-kind Maclaren strollers for the Celebrity Mom "Style My Stroller" Campaign to benefit the CJ Foundation for SIDS. The CJ Foundation is the leading organization in the country dedicated to raising awareness, funding research and offering support services to families impacted by Sudden Infant Death Syndrome. The online auction will be held from October 6 to October 13, 2008, to coincide with SIDS Awareness Month. Bidding will take place at Charityfolks.com beginning at 10am EDT on October 6 and closing at 9:30pm on October 13. These one-of-a-kind strollers will be on special display at Babies"R"Us in New York City's Union Square.
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"We are absolutely thrilled to have these amazing celebrity moms on board to help CJ with our mission of increasing public awareness of SIDS and contributing to a future where no parent is faced with the tragedy of losing a child to SIDS," said Joel Hollander, co-founder and chairman of the CJ Foundation for SIDS. "When my wife, Susan, and I lost our beloved Carly Jenna 15 years ago, we knew it was our destiny to help raise awareness and support research to help eradicate SIDS. It's an honor to have these incredible celebrity moms join us in our race to end SIDS."
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Maclaren, one of the leading consumer lifestyle companies that creates and develops premium mobile transport products, donated the four Volo strollers to be specially designed by each celebrity, capturing her individual style and personality. The bidding starts at $500 per stroller and is only available online at Charityfolks.com, the leading online marketplace for non-profit fundraising, corporate cause-marketing campaigns and celebrity-driven charity initiatives. All proceeds will go directly to the CJ Foundation to support its mission. To help kick off the Celebrity Mom "Style My Stroller" Campaign, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us, Inc., which operates the Toys"R"Us and Babies"R"Us divisions, has made a $10,000 donation to the CJ Foundation.
The CJ Foundation for SIDS is the premiere national charitable organization dedicated to recognizing the special needs of the SIDS community through funding SIDS research, support services and public awareness programs. The Foundation hopes to increase public awareness of SIDS and to contribute to a future in which no parent is faced with the tragedy of losing a loved one to SIDS. For more information, visit www.cjsids.com.
SOURCE CJ Foundation for SIDS
