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Celebrities May Have the Genes, But You Can Own Their Jeans

Tuesday, September 2, 2008 General News J E 4
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BATTLE CREEK, Mich., Sept. 2 Long and lean, fit andflared, dark or distressed ... jeans come in endless styles and shapes, muchlike the women who wear them. Each pair is exceptional in its own way, butperhaps the most admired of all jeans are the ones worn by our favoritecelebrities. Now, Kellogg's(R) Special K(R) is giving consumers a chance toown the ultimate in denim apparel: a pair of autographed, celebrity jeans.

Special K(R) recruited some of the hottest, most stylish celebrities toauction a favorite pair of jeans including jeans from Courtney Cox-Arquette,Virginia Madsen, Samantha Harris, Stacy Keibler, Trista Sutter, GabrielleAnwar, Diane Neal, Kathy Griffin, Eva Longoria, Kimora Lee Simmons and MarciaCross! All proceeds from the Special K(R) Celebrity Jeans Charity OnlineAuction will benefit United Way. Special K(R) is hosting the Celebrity JeansCharity Online Auction in conjunction with its Special K(R) Drop a Jeans SizeChallenge. Log on soon, the charity auction starts on eBay at 4 p.m. EDT,Sept. 2 and ends 10 days later at 4 p.m. EDT on Sept. 12, 2008. The URL forthe auction is: www.ebay.com/specialk.

Keep It Simple with Special K(R)

By participating in the Special K(R) Drop a Jeans Size Challenge, womencan lose a jean size in just two weeks and get ready for fall fashions(1).

The Special K Challenge(TM) is a simple, great-tasting way to drop a jeansize in two weeks. The Special K Challenge(TM) was developed in 2003 as asimple way to take the guesswork out of dieting by telling consumers toreplace two meals with Special K(R) cereal followed by a sensible, balancedthird meal for a period of two weeks.

"The simple Special K Drop a Jean Size Challenge is designed to meetwomen's active, busy lifestyles while taking the guesswork out of losingweight," said Jennifer Garrett Ph.D., director, nutrition marketing, KelloggCompany. "The broad variety of Special K products included in the Challengehelps prevent boredom and monotony normally associated with managing weightloss."

Looking Fabulous for a Good Cause

"We all see the pictures of Courtney Cox-Arquette and Stacy Keiblerstrutting their stuff in the hottest new denim and secretly we long for theirjeans. Long no more -- the jeans can be yours," said Robert Verdi, styleaficionado and Style Network star who has teamed up with Special K(R) as partof the charity auction and Special K Challenge(R) promotion. "Not only willyou have a slimmer figure, thanks to the Special K Challenge(R), andautographed celebrity jeans, but you can feel great knowing that 100 percentof the proceeds from your celebrity jeans purchase are benefiting United Way."

Special K(R) offers participants a chance to have their weight loss besomeone else's gain -- after dropping a jean size they can donate their oldjeans to benefit United Way. Participants can donate their jeans in speciallymarked Special K(R) cereal boxes that convert into convenient mailers. By alsoincluding five Special K(R) tokens -- available for a limited time onspecially marked Special K(R) products and a completed official order form,participants will receive a fashion t-shirt in Special K(R) "red" tocomplement their new, smaller jeans and fab figure. Losing weight and givingback, can it get any better?

"Kellogg is an incredible supporter of communities and local United Waysacross the country," said Brian Gallagher, president and CEO, United Way ofAmerica. "We share their commitment to improving people's health and are proudto consider Kellogg one of our leading corporate partners."

Learn more about the promotion and about designing a victory plan bysearching "Special K" at Yahoo!.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is theworld's leading producer of cereal and a leading producer of conveniencefoods, including cookies, cr
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