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Castle Connolly Breathes New Life Into its Top Doctors Website

Friday, May 7, 2010 General News
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Re-designed Site Provides Free Consumer Friendly Tools to Aid in Doctor Searches

NEW YORK, May 6 /PRNewswire/ -- (www.myprgenie.com) -- Castle Connolly, a leading healthcare research, information and publishing company today announced the launch of its newly redesigned website at www.castleconnolly.com. The updated website is focused on empowering consumers in their search for America's Top Doctors and hospitals. 
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The website's functional and design upgrades will now allow Castle Connolly to provide consumers with a more intuitive healthcare search engine by simplifying the search for doctors and hospitals. The upgraded "Find a Top Doctor" search functionality has been altered so that consumers can effortlessly access information regarding the right Top Doctors and Top Hospitals relevant to their needs. Users can search the national database of over 26,000 Top Doctors for free and view partial doctor profiles as well as complete information on profiled partner doctors. The database includes 2,000 areas of special expertise and 1,800 hospitals to search from in order to identify the most appropriate Top Doctor that fits consumers' individualized needs. This is the same database that determines which doctors are included in acclaimed lists such as New York Magazine's "Best Doctors" issue. 
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In addition to the new simple three step search function, other upgrades to the website include:

  • An advanced search option which allows users to sort Castle Connolly Top Doctors by name, specialty, disease/condition, location, hospital, etc.;
  • A new "Resources for Top Doctors" section where every Top Doctor can find out the latest Castle Connolly news and offers, update/enhance their personal profile and obtain Castle Connolly Top Doctors marketing collateral; and
  • Highlighting of doctors affiliated with a hospital in the company's Partnership for Excellence program.
"We are extremely excited to announce both the redesign of Castle Connolly's website which will reinforce our commitment to help empower consumers with their healthcare decisions and the enhanced features we now offer to Top Doctors in order to ensure they can get the recognition they deserve after being named to our annual lists," said Dr. John Connolly, President and CEO of Castle Connolly.

"Healthcare reform is a hot topic these days and it is making people realize that they need to be their own best healthcare advocates, but the first step to becoming a focused healthcare consumer is knowing where to look for the right medical care. From identifying top physicians in their area to determining which specialist across the country is the Top Doctor in a specific field of medicine, our new website has consumers covered," he added.

The new site also allows users to follow Castle Connolly through social media networks on their Facebook and Twitter pages, and is accessible on mobile devices.  

Consumers can also access complete profiles on every doctor in Castle Connolly's online database for an annual membership fee ($24.95) or purchase the company's "America's Top Doctors" guide ($34.95) now in its ninth edition. Castle Connolly also offers special products such as corporate memberships and The Doctor-Patient Advisor program, a focused, highly personalized service providing one-on-one consultations to individuals with complex medical problems, or anyone who needs assistance finding the right doctor.

About Castle Connolly Medical Ltd.

Castle Connolly Medical Ltd. is America's trusted source for identifying Top Doctors. Castle Connolly has been empowering consumers by helping them find information about quality healthcare for nearly 20 years as a leading healthcare research, information, and publishing company. Castle Connolly works with over 40 national and regional publications, such as Redbook, Ladies Home Journal, Men's Health, New York, Boston, Philadelphia, Chicago to provide the information for their annual "Top Doctors" features. The company also publishes the consumer guides America's Top Doctors®, America's Top Doctors® for Cancer, Top Doctors: New York Metro Area, The Best in Senior Living & Eldercare Options and The ABCs of HMOs. Founded in 1991 by John K. Castle (Chairman) and John J. Connolly, Ed.D. (President and CEO), who served as board chairman, and president and CEO of New York Medical College, respectively, its mission is to help consumers find the best healthcare. They achieve that mission through their consumer guides, their website and various consumer and business-oriented print and online partnerships. Under the direction of its physician-lead research team, Castle Connolly surveys tens of thousands of physicians and hospital executives in order to identify, screen and, ultimately, select those physicians regarded by their peers as leaders in their specialties and for specific diseases and techniques. Castle Connolly's valuable top doctors information can also be accessed online at its website, www.castleconnolly.com and on other affiliated websites. Castle Connolly can also be found at www.facebook.com/TopDoctors and www.twitter.com/castleconnolly.

To see press release go to http://myprgenie.com/5925

Contact: Laurenn Wolpoff, CJP Communications, [email protected], 917.518.9011

Contact: William Liss-Levinson, Ph.D., Castle Connolly Medical Ltd., [email protected], 212.367.8400, ext. 14

SOURCE Castle Connolly Medical Ltd.

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