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Cardinal Health Expands Leader(R) Offering To Help Independent Pharmacies Strengthen Patient Relationships, Solidify Role As Local Health Care Experts

Thursday, July 24, 2008 General News J E 4
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ORLANDO, Fla., July 24 As consumerism, the agingpatient population and evolving government regulations continue to shift theway health care is delivered, Cardinal Health today launched new tools to helpretail independent pharmacies strengthen relationships with consumers, improveproductivity and solidify their role as local health care experts.

New offerings include an exclusive brand of home health care products tohelp retailers diversify revenue; a front-of-store management tool thatimproves the efficiency of non-prescription sales; outbound calling technologythat helps pharmacies build relationships with customers; and a prescriptioncounting system that improves accuracy and efficiency.

Key tools introduced today at the company's 19th annual Retail BusinessConference and now available to members of Cardinal Health's Leader(R) networkof independent retail pharmacies include:

-- TrustWorth(TM) exclusive brand of home health care products -- CardinalHealth's exclusive new brand of high-quality, affordable home health careproducts helps independent pharmacies diversify revenue while strengtheningtheir position as a local health care destination. The TrustWorth line of homehealth care products includes bath safety, mobility and personal careproducts, many of which are reimbursable through Medicare, Medicaid and mostthird-party insurance companies. By offering these products to thefast-growing aging population, independent pharmacies can drive additionalrevenue and build market share by attracting new customers. TrustWorth'scontemporary packaging and full suite of marketing materials, includingcatalogs, brochures, store layouts and signage, help drive customer awarenessand sales.

-- ECRS front-end management system -- Cardinal Health has partnered withECRS to make its front-end management system available to customers atguaranteed industry-best pricing. The ECRS system automatically re-ordersfront-of-store merchandise as it's purchased, provides electronic orderupdates and confirmations and provides profit analysis on products at the itemlevel. The system also enhances prescription sales accountability by scanningand tracking all prescriptions at check out. In addition, it reduces inventoryand stock outs and is proven to increase front-of-store sales by 5 to 10percent while decreasing the amount of time spent managing front-of-storeinventory by as much as 60 percent.

Recent enhancements to the ECRS system also help customers comply withpending Internal Revenue Service (IRS) regulations that retailers need tofollow in order to process flexible spending accounts, health reimbursementarrangements and other health benefit plans.

-- Abby Calling Technology -- Cardinal Health also introduced guaranteedindustry-best pricing for new, Web-based Abby Calling Technology, which helpspharmacies improve patient relationships and medication compliance, while alsoincreasing prescription refill rates and reducing labor costs. The automatedoutbound calling tool allows retailers to notify patients when prescriptionsare ready or need to be refilled, share information regarding specialpromotions and conduct customer surveys. Calls can be made using the localpharmacist's voice or by professional voice talent, and the pharmacy's localphone number appears in the patient's caller ID. The technology takes lessthan 30 minutes of training to use and helps pharmacies improve productivityby streamlining out-bound phone calls and significantly reducing in-boundphone calls.

-- Automated Kirby Lester counting systems -- Cardinal Health will alsooffer industry-best pricing for customers wanting to improve patient safetyand reduce prescription fill time with automated Kirby Lester pill countingsystems. Taking up less space than a coffee maker, Kirby Lester countingsystems automate the prescription fill process, reducing costly miscounts andguara
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