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Capital BlueCross Launches Web Portal to Help People Learn About Health Care Reform

Tuesday, April 20, 2010 Education News J E 4
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HARRISBURG, Pa., April 19 Capital BlueCross has launched a Web portal intended to help people learn about the recently enacted health care reform law. The site features short video clips of Capital BlueCross executives discussing various aspects of the new law, ranging from broader structural issues (such as financial and quality of care implications) to more specific issues of concern to our customers (such as changes in dependent coverage and Medicare-related questions).

The site also includes a Frequently Asked Questions (FAQ) section that will be updated on a regular basis based on questions the company receives from its various stakeholders. Other resources found on the site are executive opinion-editorials and links to other key sources of health care reform information.

The portal can be accessed through the company Web site at www.capbluecross.com. Click on "Learn About Health Care Reform" from the homepage. People are encouraged to visit the Web portal often, as it will be updated to reflect questions of interest raised by subscribers, and with new health care reform information as it becomes available.

"The new law is lengthy and, in parts, complex. It is natural for people to have a lot of questions," said Mike Merenda, executive vice president. "So we looked for a way to guide our subscribers through the changes and to help make this more comprehensible. And we thought at least one way to do this would be to arrange for brief, informal discussions on different topics with the various people at our company. At the same time, we continue to gather questions from our stakeholders and to add written responses to the most frequently asked questions on the site."

Capital BlueCross is the leading health insurer in its region, providing health insurance coverage to nearly one million people in central Pennsylvania and the Lehigh Valley. Capital BlueCross is committed to making health insurance simple for its customers and members through all the stages of life by offering nationally acclaimed customer service and a full range of innovative benefit programs for group and individual customers at competitive prices.

The company has been providing health security to the people and communities of central Pennsylvania and the Lehigh Valley for more than 70 years and employs about 2,000 people in the region.

Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association.

More information about Capital BlueCross and its subsidiaries can be found by going to www.capbluecross.com.

SOURCE Capital BlueCross
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