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Two years ago, the company launched the Capital BlueCross Healthy FamilyFun program, an initiative to promote travel-guide style local activities thatencourage members and their families to get up, get out, and get active for anhour or a day. The initiative also provides cardholders with specialdiscounts on everything from athletic equipment to ski lift tickets andamusement park passes, savings on sports and theatre events, and significantsavings on health club memberships, exercise coaching, nutrition and weightcounseling, alternative therapies, and other family health services.
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Now, Capital BlueCross in partnership with the Blue Cross and Blue ShieldAssociation is expanding the program through a national version calledBlue365.
"In the last few years, our membership outside the service area has nearlydoubled as more statewide and national employers work with us to takeadvantage of the global Blue Plan network," said Anita M. Smith, President &CEO of Capital BlueCross. "Since our local members and participatingbusinesses gave us a strong 'thumbs up' for the Healthy Family Fun program, wefelt it was the right move to extend the values, particularly in healthrelated programs, to our members across the country."
All visitors to the Capital BlueCross Web site at www.capbluecross.com can search theHealthy Family Fun opportunities by location or type of activity, whileCapital BlueCross members can obtain local discounts by presenting theirmembership cards at time of purchase. Blue365 values are also available at www.capbluecross.com and membersobtain those discounts directly from the provider via the Web.
"We think of this as a membership-wide incentive program to encouragepeople to make healthy choices, spend healthy recreational time with theirfamilies, and take advantage of health and wellness resources no matter wherethey live," said Smith.
Capital BlueCross is the largest health insurer in this region, providinghealth insurance coverage to nearly one million people in central Pennsylvaniaand the Lehigh Valley. Capital BlueCross is committed to making healthinsurance simple for its customers and members through all the stages of lifeby offering nationally recognized customer service and innovative benefitprograms at competitive prices.
The company has been providing health security to the people andcommunities of central Pennsylvania and the Lehigh Valley for more than 70years and employs more than 2,300 people throughout the region.
Capital BlueCross is an independent licensee of the Blue Cross and BlueShield Association.
More information about Capital BlueCross can be found at www.capbluecross.com.
SOURCE Capital BlueCross
