Cancer Centers of North Carolina-Asheville Wins Big for Inspirational Campaign

Tuesday, May 18, 2010 General News
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THE WOODLANDS, Texas, May 17 Cancer Centers of North Carolina-Asheville (CCNC-A), an affiliate of US Oncology, Inc. the nation's leading integrated oncology company, took home numerous honors at the 27th Annual Healthcare Marketing Report Awards Competition. Out of 4,000 entries, CCNC-A's "No Mountain Too High" campaign won 3rd overall (Bronze) in the total advertising campaign without television category. The motivational and artistic campaign also won Bronze in Radio and a Merit in the Outdoor/Transit category.

"We're truly proud of this campaign because it showcases a positive and uplifting message of hope for all cancer patients no matter their age or stage in life," said Gary Bien, practice administrator with CCNC-A. "It shows patients that there are oncology practices that care and want to motivate them throughout their treatment. Even if a cancer diagnosis seems impossible to overcome, we want to let patients know there is no mountain too high that we, together, can't conquer."

CCNC-A's "No Mountain Too High" campaign was created by the Practice Growth Resource Center (PGRC) of US Oncology and consisted of radio, print and billboards, as well as Cancer Awareness Calendars, direct mail and collateral materials. The advertisements denote the recently launched US Oncology branding campaign, "United in Healing with US Oncology." US Oncology unites the nation's largest cancer treatment and research network to bring high-quality, evidence-based treatment to cancer patients in communities where they live and work.

The "No Mountain Too High" campaign focuses on cancer survivors who found life beyond cancer. One example of a poster in the campaign is an image of a man jogging and a tagline stating "John was diagnosed with cancer 829 miles ago."

"The message is clear: With the right kind of cancer care, patients can move on with their lives," said Bien. "Cancer survivors know every day and every moment is precious. We understand the physical and emotional challenges of this disease. With the assets and resources we receive from US Oncology, we can provide the treatment and personal support to help patients have more of those precious moments. We are committed to patients and their families, and together there is No Mountain Too High."

About Cancer Centers of North Carolina - Asheville

Cancer Centers of North Carolina - Asheville (CCNC-A) is a six-physician oncology practice that has provided cancer care in Asheville for more than 25 years. The practice provides medical oncology, hematology, chemotherapy, diagnostic imaging, radiation therapy, pharmacy, lab services, and financial counseling, as well as a variety of patient education and support programs. CCNC-A is part of Cancer Centers of North Carolina, a state-wide oncology practice that operates four sites of care in the Research Triangle region. The 24,000-square-foot cancer center is located in Regional Medical Park on Sweeten Creek Road, and is the only facility in western North Carolina that can provide integrated cancer care in one easy-to-access location. For information, call (828) 254-8232 or visit www.nomountain2high.com.

CCNC-A is united in healing with US Oncology, Inc., the leading integrated oncology company. US Oncology unites the nation's largest community-based cancer treatment and research network to expand patient access to high-quality care and advance the science of cancer care. As a member of the United Network of US Oncology, physicians and clinicians at CCNC-A are united with more than 1,000 physicians and 10,000 cancer professionals from across the country. For more information, visit www.usoncology.com or www.ccnc-asheville.com.

About United Network of US Oncology

US Oncology unites the nation's largest network of community-based oncology physicians through the United Network of US Oncology. These like-minded physicians are united around a common vision of expanding patient access to high-quality cancer care in communities throughout the nation. Leveraging healthcare information technology, shared best practices, refined evidence-based medicine guidelines, and quality measurements, physician members of the United Network of US Oncology are committed to advancing the quality, safety, and science of cancer care to improve patient outcomes. Members may tailor their business relationship from a suite of solutions ranging from customized targeted physician services to a long-term strategic alliance of comprehensive management solutions.

SOURCE US Oncology, Inc.


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