Advertisement
CBI's 5th Annual Forum provides a platform for attendees to interact anddiscuss strategies for successful collaboration with KOLs throughout theproduct lifecycle. Attendees will learn processes, communication strategies,and guidelines for effective interactions with KOLs.
Advertisement
Mr. Kent will explore the topic of "The Growing Importance of Transparencyin the Pharmaceutical Industry" on Wednesday, November 20, 2008 at 10:45 a.m.He will discuss:
GEL Interactive Technologies will exhibit its recently launched OneVoice:KOL platform -- a KOL management system that provides a completely transparentview into KOL relationships and interactions. The platform includes tools forrating and recommending KOLs, monitoring goals and activities, managingcontent and online collaboration, as well as a training and certificationcenter.
OneVoice: KOL allows healthcare brand teams to better manage an activeadvocate campaign throughout the brand lifecycle - from advocateidentification through the management and development of these key assets.
The conference will take place at the Dolce Hotels and Resorts ValleyForge, November 19-20, in King of Prussia, Pennsylvania. Exhibit hours arefrom 12:00 p.m. on November 19th to 3:30 p.m. on November 20th.
About GEL Interactive Technologies
GEL Interactive Technologies is a Cadient Group company focused onproviding customers at leading pharmaceutical, biopharmaceutical and medicaldevice companies with proprietary software solutions at the brand andenterprise level. GEL Interactive Technologies creates scalable CRM-readyportals and experiential marketing events. GEL solutions enable stakeholdercollaboration, align advocates, and influence customers.
The combination of our technology-based products, engagement services anddeep industry expertise facilitate and enhance relationships-whenever andwherever customers, brands, and advocates interact. For more information aboutGEL Interactive Technologies, visit www.gelinteractive.com.
About Cadient Group
Cadient Group is an interactive marketing network focused on thehealthcare industry. Our companies align client needs with relevant innovationto deliver meaningful experiences and measurable results. Across CadientGroup, our strategic insight helps clients better utilize multi-channelmarketing to enhance connections with consumer and professional audiences.Cadient Group clients consistently realize the full potential of their brand,franchise, and corporate healthcare communications. With Cadient Group, you'llExperience Results. For more information about Cadient Group, visitwww.cadient.com.-- Defining transparency -- Reviewing the growing demands for KOL expense reporting -- Evaluating the importance of transparency when doing business overseas -- Establishing components of a transparent KOL management system -- Assessing the pros and cons of building or buying a KOL management system that supports relationship transparency
SOURCE Cadient Group
